The skills, knowledge and understanding derived from undertaking the MW program will benefit strongly motivated individuals in all sectors of the wine trade — retailer, restaurateur/sommelier, distributor sales/management and media—and the companies that employ them.
Besides great personal satisfaction, the MW credential brings individuals unique stature in the wine world. Some of the ways that MWs see themselves and their fellow MWs include:
- “An internationally recognised expert in the art, science and business of wine”
- “Ambassador of the wine trade”
- “A professional who can taste like a detective; argue like a lawyer”
- “Problemsolver with communication skills”
MWs also bring numerous benefits to their companies.
Distributors gain an individual with a high profile within the trade, who brings to the table a set of advanced problem solving skills specific to the wine business, as well as the ability to spot important trends. Communication skills developed while studying for the MW also contribute productive sales capability.
Retailers or restaurateurs gain an individual with very skilled and knowledgeable tasting analyses, combined with a global insight into all aspects of the wine business.
All levels of the wine business benefit from an individual who has demonstrated the highest levels of commitment, dedication and perseverance.
MWs develop a strong network of contacts at senior levels in the wine industry. These personal contacts, gained while studying and afterwards, often lead to productive new and creative ideas.
Even individuals who participate in the very challenging MW Study Program without ultimately passing the exams can derive benefits that help them professionally and contribute many advantages to their companies.