IMW

Biography

I was born in Piteå, a small town in the north of Sweden not far from the arctic circle and moved to Stockholm in 1985 to study chemical engineering at the Royal Institute of Technology where I got my masters degree in 1990. Started my career as a research engineer within the paper industry, working with mathematical modelling of fibre networks, but left that business in 1996 when I was employed by V&S Group as PR Manager, following the de-monopolization of imports after Sweden's entry into the EU.

After 13 years of working as PR Manager, Marketing Manager and Wine Manager I left V&S to start my own consultancy business, working with pricing and market analysis for the Scandinavian markets, lecturing and writing.

I am married to Karin, a computer consultant, since 1991 and we have two kids, Johan and Julia both born in 1998. We live in a house 15 kilometers north of Stockholm where I have planted a vineyard consisting of seven vines. In 2006 I produced two half bottles of wine of a quality unheard of before. In 2007, the harvest was lost to an invading vineyard pest called Julia and the same disease pattern appeared at harvest time in 2008.