Emerging wine countries

 

Brazil, Russia, India and China are often lumped together as the so-called BRIC countries but they are vastly different places. This session, moderated by Tim Atkin MW, brought together four panellists with detailed knowledge of these exciting, emerging markets: Judy Leissner for China, Eleonora Scholes for Russia, Magandeep Singh for India and Dirceu Vianna Junior MW for Brazil. Each speaker gave an overview of what distinguishes their nation culturally, economically and politically, before addressing the place that wine plays within each, focusing on domestic production as well as imports. What is the potential to make great wine? Which regions make the best wines? Who is investing? What are local consumers drinking? How should a potential exporter approach the market? All these questions and more were answered. This was a lively, inspiring and informative session, interspersed with fascinating anecdotes and humour, and was followed by questions from the floor.

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Speakers

   Moderator Tim Atkin
 
Tim Atkin MW is a wine writer with 25 years' experience. He writes for publications including The Times and Decanter, appears regularly on TV and runs his own wine school at Vinoteca in London. He is co-chairman of the International Wine Challenge and has won over 20 awards for his journalism.
 
   Panel Judy Leissner
 
Judy Leissner is president of Grace Vineyard in China. Judy joined the family-owned firm in 2002 before the launch of the first wine and has since established it as one of the best wineries in China. Since 2006, Grace Vineyard has developed its own chain of 20 wine shops in China.
 
  Eleonora Scholes
 
Eleonora Scholes is an award-winning journalist and an expert in the Russian wine market. She writes for lifestyle titles in Russia, Ukraine and Kazakhstan and contributes to many European wine publications. Her marketing background and knowledge of the Russian market see her undertake a variety of consulting projects.
 
  Magandeep Singh
 
Magandeep Singh is India's first certified sommelier, an award-winning wine writer and TV personality. He founded his own food and beverage consulting company and India's first wine and beverage school. His first book, Wine Wisdom, received a silver medal at the World Gourmand Awards.
 
  Junior Vianna
 
Dirceu Vianna Junior MW is originally from Brazil and moved to the UK in 1989. He became the first Brazilian Master of Wine in 2008. He is currently the Wine Development Director of Coe Vintners in London, a judge at wine competitions and a wine educator.

 

Video and Presentations

 

   Judy Leissner Presentation

 
 

   Eleonora Scholes Presentation

 
 

   Dirceu Vianna Junior MW
   Presentation

 
 

   Magandeep Singh Presentation

 

 

Resources

All resources are freely availabable. Should you include them on your website or in your documents, please indicate
the source ("The Institute of Masters of Wine" & relevant speaker) and include a link to www.mwsymposium.com.