The wine business viewed from outside

 

A keynote speech much anticipated by wine industry insiders since Sir John Hegarty's multi-award winning career in advertising spans 45 years. Here was the professional communicator and influencer par excellence who could challenge how the industry viewed itself and explain the realities of the face it presents to the consumer audience. Sir John founded creative agency Bartle Bogle Hegarty in 1982 and is the firm’s Worldwide Creative Director. He has been responsible for some of the world's most iconic and celebrated advertising campaigns and was knighted by HM The Queen in 2007 for his services to the industry. But it was more than the professional eye of the advertising veteran that he brought to the session. A vineyard owner in the Languedoc since 2002, Sir John makes wine with his partner Philippa Crane at Domaine de Chamans under the Hegarty Chamans label. Therefore, with a foot in both camps, he entertained delegates to an insightful assessment of external perceptions of the wine business. His key message to the industry: lose the mystery and keep the magic.

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Speaker

   Keynote
   speaker
 Sir John Hegarty
Sir John Hegarty has spent 45 years in advertising.  He founded Bartle Bogle Hegarty in 1982 and is the firm's Worldwide Creative Director.  He was knighted in 2007 for his services to the industry.  A vineyard owner in the Languedoc since 2002, John makes wine with his partner Philippa Crane at Domaine des Chamans.

 

Video and Presentations

 

   Sir John Hegarty
   Presentation

 
 

   Pattie Maes and Pranav Mistry
   demo SixthSense

   TED - February 2009

 
 
 

Resources

All resources are freely availabable. Should you include them on your website or in your documents, please indicate
the source ("The Institute of Masters of Wine" & relevant speaker) and include a link to www.mwsymposium.com. As concerns the SixthSense video, it can also be distributed if you mention the source (TED) and add a link to www.ted.com (you can find more details about their distibution policy on their website).