Session 9 - Playing by Different Rules
Playing by Different Rules: the battle between buying and selling
Annette Alvarez-Peters (Global Wine Buying Director, Costco)
Willi Klinger (Managing Director, Austrian Wine Marketing Board)
Johan Larsson (Senior Wine Buyer, Systembolaget, Sweden)
Bruce Jack (winemaker, Flagstone Winery; Accolade Wines, The Drift Wines and La Bascula Wines)
Moderated by Pierpaolo Petrassi MW
This session brought together those who sell wine and those who buy wines. What is each side looking for? What are the keys to a successful mutually beneficial relationship? How can the wine consumer be best served? Key professionals offered insight and advice.
Please see below a video of the session, and below that a set of photos.