Sarah Heller MW

Sarah Heller MW

Date an MW: 2017
Based in: Hong Kong

Member profile

Biography

Sarah is a wine communicator, designer and consultant. Having worked in New York’s wine trade while getting her degree at Yale, Sarah was then Executive Director of Hong Kong’s Meiburg Wine Media for three years. She subsequently started her own firm through which she consults on Chinese distribution and e-commerce; Asian market-appropriate packaging design, branding and training materials; and F&B wine programme design. Sarah is also a journalist, writing for the South China Morning Post, Spirito di Vino and #legend magazines; her videos on Chinese app ShowMuse have 1 million+ views. Sarah regularly judges competitions like the CX HKIWSC and China’s Wine100. She won the 2013 Vintners’ Cup, is a SWE CSS and CSW and a VIA Italian Wine Ambassador.