Austrian Wine Marketing Board
The Austrian Wine Marketing Board supports and coordinates the efforts of the Austrian wine industry to maintain quality and sales through marketing activities.
Its strategy is aimed at creating a balanced marketing mix suited to local markets. Its activities include creating showcase events for the wines of Austria globally and arranging the biannual VieVinum international wine festival in Austria.
The Austrian Wine Marketing Board has supported the Institute since 2004. The organisation generously hosts the First Year European Education Seminar each January at the Wein Akademie in Rust, Austria. In addition to this, it provides speakers for a number of education seminars annually and provides resources for the Institute at trade events around the globe.
The Austrian Wine Marketing Board also hosted the Institute of Masters of Wine Summit, which was held in Vienna in 2009.
To learn more, visit the Austrian Wine Marketing Board's website.
Susie Barrie MW pictured receiving the 2009 Institute of Masters of Wine Outstanding Achievement Award from Willi Klinger, Managing Director of the Austrian Wine Marketing Board, at the annual awards ceremony held in Vintners' Hall, London.