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Lynne Sherriff MW

Lynne Sherriff MW

Became an MW 1993

Based in United Kingdom

Languages Japanese, Dutch, English, French, Italian, German

Independent wine consultant based in London consulting on a global basis to a number of blue chip companies on areas of production, blending and market requirements. From 1991-2000 was Commercial Director of Vinfruco Ltd, South Africa. Conceived the Arniston Bay lifestyle concept in 1996. From 1990-1991 served as Director of the Hong Kong International Wine & Spirits Academy. First South African to qualify as a Master of Wine.

Industry sector(s): Project management, Viticulture, Winemaking, QA/QC, Marketing, PR, Sales, Distribution, Business owner, Agency/Importer, Off trade, Buying, Educator, Consultant, Wine judge, Wine tourism

Wine styles: Sparkling wine, Champagne, Sherry, Still white, Still red, Still wines

Wine region expertise: Abruzzo, Aconcagua Valley, Auckland, Australia, Austria, Baden, Casblanca Valley, Central Otago, Chile, Colchagua Valley, Eastern Cape, Germany, Limari Valley, Lombardy, Marche, Marlborough, Mosel, New Zealand, Pfalz, Rheingau, Rheinhessen, San Juan, South Africa, South Australia, USA, Western Australia, Western Cape, France, Alsace, Bordeaux, Burgundy, Rhone, Languedoc, Roussillon, Loire, Champagne, South-West France, Jura/Savoie, Rioja, Ribera del Duero, Galicia, Spain, Priorat, Valencia, Italy, Maipo Valley, Piedmont, Veneto/Friuli, Tuscany, Sicily, California, Washington, Oregon

Market expertise: Australia, New Zealand, Oceania, Europe, United Kingdom, China, Germany, Scandinavia, South East Asia, India, South America, Netherlands, France, Italy, Spain, Russia, Africa

Specialisms: Wine varieties, Processing of grapes, Fermentation, Stabilisation and clarification, Production of sparkling wines, Economics of wine production, Elevage / maturation, Blending, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Bottling, Marketing wine, Investment strategies, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Supermarket and multiple retail, Independent retail, Restaurant wines, Wine labels, Wine laws and regulations, Wine tourism, Branding, History of wine