Mary Gorman-McAdams MW
Became an MW 2011
Based in United States
Languages English, French
Home city: New York
Home country: USA
Work city: New York
Work country: USA
Mary Gorman-McAdams is a Master of Wine, and independent wine consultant, wine judge, educator, conference speaker, and business strategist with a specialist focus on sparkling wines and the wines of Bordeaux.
Between 2014 and 2019 she was the North American Consultant for the Bordeaux Wine Council, where she led its marketing + educational programs focused on growing the market for Bordeaux wines. From 2019 and 2021 she was Director at International Wine Center (IWC), NYC, where she has taught wines classes wince 2002. Mary continues to teach at IWC and to consult for Bordeaux Wines. Other clients include NY Wine, Vins de Médoc , Cru Bourgeois, Wine Australia, Cava DO etc.
In 2020 Mary was elected to the IMW Council and since 2012 she has served on its global education committee. Mary is a proud member of the New York Chapter of Les Dames d’Escoffier International and has served on the Advisory Board of Women in Wine leadership Symposium since its inception.
As a networker, wine educator and marketer, Mary has served as a mentor to wine students for 15+ years –as well as young wine industry professionals and is a regular judge and speaker at TEXSOM International Wine Awards and conference.
When not talking or tasting wine, Mary loves to be on the sidelines of a soccer field with her husband Joe, cheering on their college sophomore son Luca.
Current employer: Independent Consultant - Bordeaux Specialist
Primary area(s) of work: Trade, Strategy, Communication
Industry sector(s): Consultant, Distribution, Educator, Import/Export, Market access, Marketing, Marketing research, PR, Wine business strategy, Wine judge
Wine styles: Cava, Champagne, Cremant, Dry wines, English sparkling wines, Natural, Prosecco, Sekt, Sparkling wine, Still red, Still rosé, Still white, Still wines
Wine region expertise: Albariño, Australia, Bordeaux, California, Champagne, Eastern Cape, France, Galicia, Greece, Hungary Tokaj, Languedoc, Loire, New South Wales, New York, New Zealand, Roussillon, South Africa, South Australia, South-West France, USA, Victoria, Western Australia, Western Cape
Market expertise: North America
Specialisms: Branding, Direct to consumer, Distribution, Education, Events, Financial and commercial structures, Food and wine pairing, HORECA, Identifying and meeting consumer demand, Importation, Independent retail, Investment strategies, Marketing wine, Motivation, New business development, Events, PR, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine marketing research, Wine judging