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Philip Goodband MW

Philip Goodband MW

Became an MW 1970

Based in United States

Languages English, French


Philip Goodband MW is an active International independent consultant Master of Wine with a particular interest in innovation in the wine sector, sustainability and the environment. He has held many leadership roles at the top of the Wine and Spirits Industry. Philip was uniquely Vintners Scholar and the youngest ever Master of Wine in the same year, rising to be Chairman of the Institute of Masters of Wine in 1984/85 when he championed the Internationalisation of the Institute. His senior appointments include Directorships of Stowells of Chelsea, European Cellars Group, Grants of St James's, the Wine Promotions Board, and the Wine Standards Board of the UK. For many years until 2020 Philip served as Chair of Judges at the prestigious International Wine & Spirit Competition in London.

He has also served as a Trustee of the WSET and is currently senior tutor for the WSET School Diploma on line.

He is currently, inter alia, on the advisory board of FIVS and a Trustee/ Director of the IMW Endowment Company.

His international perspective on the wine Industry is further strengthened by his tourism work in Tuscany, as Counsellor to the Commanderie de Bordeaux and through a variety of consultancies.

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Business owner, Consultant, Educator, Marketing, Wine judge, Wine tourism, Wine Tourism

Wine styles: Champagne, Sparkling wine, Still red, Still white, Still wines

Wine region expertise: Bordeaux, California, Canada, Douro, France, Italy, Roussillon, Tuscany, USA

Market expertise: Europe, North America, United Kingdom

Specialisms: Factors affecting grape growing, Sustainability, Regenerative , Maturation and blending, Wine styling, Blending, Bulk shipment, Sensory evaluation , Branding, History of wine, Identifying and meeting consumer demand, Marketing wine, Routes to market, Supplier/customer relationships, Training, Wine and health, Wine tourism, Education, training and motivation, Wine judging