After a degree in History I qualified as a lawyer in the UK but was seduced by the allure of wine, and worked in retail and wine education in both London and Sydney. I became Professor of Champagne Management at Reims Management School in 2007,and since 2013 I have been Professor of Wine Marketing in the School of Wine and Spirits Business of Burgundy School of Business. I formerly lectured in Wine Studies and Marketing at Edith Cowan University in Perth and obtained my PhD from there in 2004, for a thesis entitled 'Perceptions of Wine Quality'. Before that I ran my own wine education consultancy in Sydney (and previously in the UK) and also worked in wine retail in Sydney, for a company involved in importing wine. I have written columns for the Australian Gourmet Traveller Wine Magazine and am author of 'Wine and Society: The Social and Cultural Context of a Drink', published by Elsevier in 2006, as well as coordinating editor of the Routledge Handbook of Wine and Culture (Routledge 2022). I've also contributed to a number of popular books on wine including The Oxford Companion to Wine (OUP, 2006), 'Discovering Australia: Wineries' (Random House 1999) and 'The Global Encyclopedia of Wine' (Global Publishing, 2000). I blog about wine and culture at https://wordpress.com/view/wineandculture.net

Current employer: Burgundy School of Business

Industry sector(s): Author, Broadcasting, Consultant, Educator, Marketing, Wine tourism

Wine styles: Champagne

Wine region expertise: Burgundy, Champagne, Western Australia

Specialisms: Branding, History of wine, Identifying and meeting consumer demand, Marketing wine, Wine laws and regulations, Wine tourism