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Austrian Wine Marketing Board reaffirms status as Institute Principal Supporter

The Austrian Wine Marketing Board has restated its long-standing commitment to the Institute of Masters of Wine by signing for a renewed 3-year period as a Principal Supporter.

The signing took place at a brief ceremony at the Esterházy Winery in Trausdorf this morning, at which the Institute was represented by Penny Richards, Executive Director of the Institute. Also present was Pepi Schuller MW, the first Austrian Master of Wine and first non-British Chairman of IMW.

Willi Klinger, Managing Director of the Austrian Wine Marketing Board, said at the signing:

“We at the Austrian Wine Marketing Board are very happy to renew our successful cooperation with the Institute of Masters of Wine as a Principal Supporter. Our relationship is characterized by mutual respect and a deep understanding for the necessity of high standards in wine education for the promotion of wine culture in the world. Our campus in Rust will continue to be the perfect hub for MW Study Programme Stage 1 students. We are also extremely happy that our Austrian Wine Academy has recently joined forces with another major supporter of IMW – Istituto Grandi Marchi – to offer the WSET Diploma between Austria and Italy as a stepping stone to the MW programme.”

The Austrian Wine Marketing Board has supported the Institute since 2004. The organisation hosts the Stage 1 European Education Seminar each January at the Weinakademie Österreich in Rust, Austria. In addition to this, it provides speakers for a number of education seminars annually and provides resources for the Institute at trade events around the globe.

Penny Richards, Executive Director of the Institute, said “The Austrian Wine Marketing Board has been an outstanding partner to the Institute over the last eleven years. They have been an exemplary Principal Supporter, enabling us to amplify our message and extend our reach not only into Austria, but the wider region as well. Their belief in the importance of our work, which is underpinned by their practical support, is very important to us.”

The Austrian Wine Marketing Board has also, since 2009, sponsored the Outstanding Achievement Award for the best overall student in the Master of Wine Examination. In 2012 Andreas Wickhoff MW became the first Austrian to win the award. This year’s award was presented to wine writer Rebecca Gibb MW. Past winners have also included Peter Richards MW, Susie Barrie MW, Antony Moss MW, and Anne McHale MW.

The Institute’s other Principal Supporters are AXA Millésimes, Berry Bros. & Rudd, the Madame Bollinger Foundation, and Waitrose.

Ends (20 Nov 2015)

Please contact:
Ben McKeown
Communications Manager, Institute of Masters of Wine
T: +44 (0)207 383 9131

Notes to Editors:

The Institute of Masters of Wine
There are 340 Masters of Wine today, working in 24 countries. The Membership encompasses winemakers, buyers, journalists, shippers, business owners, consultants, academics, and wine educators. The Institute of Masters of Wine, which is a non-profit organisation, stands for excellence, interaction, and learning. The Institute, which has its headquarters in London, runs courses, events and examinations on four continents. In addition to passing the Institute’s exams, Masters of Wine are required to sign the Code of Conduct and join the Institute before they are entitled to the initials ‘MW’. The Code of Conduct insists that Masters of Wine should act with honesty and integrity, and use every opportunity to share their understanding of wine with others. There are currently 324 students, from 32 countries, in the Master of Wine Study Programme.

The Austrian Wine Marketing Board
The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organisation was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value. The AWMB’s strategy is to create a balanced mix of marketing activities, that are individually tailored towards their respective markets, including sales support and point of sale materials, image folders, as well as proactive public relations supported by an ongoing advertising campaign (with a special focus on the local characteristics of the wines and their wine-growing regions with the regional wine committees). The Austrian Wine Institute (ÖWI Handels GmbH) is a 100% subsidiary company of the AWMB and distributes the AWMB point of sale and wine accessories through its premises in Korneuburg, and its webshop The AWMB owns a 50% share in the Austrian Wine Academy.

Institute brings Australian information sessions for potential students to Adelaide and Sydney

The Institute of Masters of Wine will be presenting two information sessions for potential students in Australia in November, with the aim of communicating the appeal of joining one of the world’s most important wine communities.

A number of Masters of Wine will be presenting an introduction to the Institute and to the MW Study Programme in Adelaide on 23 November 2015, and in Sydney on 28 November 2015.

Sarah Jane Evans MW, Chairman of the IMW, said: “I am really looking forward to hosting these informal sessions, introducing the IMW and what the Study Programme is all about. The IMW in Australia is growing fast. Michael Hill Smith AM MW was our first Australian MW; and just last week we welcomed three new Australian MWs into the Institute – Wendy Cameron MW, Miles Corish MW and Andrea Pritzker MW.”

These information sessions come shortly after the enormously successful IMW Trip to Australia in early October. This visit by 45 Masters of Wine to ten Australian wine regions, with Australia’s First Families of Wine as the major Sponsor, raised local interest in the Institute to a new height. There are currently 24 Masters of Wine in Australia, and the Master of Wine Examination has been held in Sydney since 1992.

Drew Noon MW, owner and winemaker at the Noon Winery in McLaren Vale, became a Master of Wine in 1998. Drew says “I took the Exam to broaden and consolidate my wine knowledge – and it’s certainly done that. But what I didn’t expect is the opportunities and pleasures that have arisen from being connected via the Institute to a global community of wine professionals.”

The introductory sessions will provide in-depth information about the MW Study Programme including entrance requirements, fees, programme structure and assessments, as well as giving an opportunity to ask questions and learn more about the programme and its requirements from Masters of Wine and the Institute’s Education team.

Andrew Caillard MW, Fine Wine Principal at Pinnacle Drinks and a Master of Wine since 1993, says “The MW programme in Australia is a passport to an international career in wine. The journey might be arduous but from my perspective success it meant I could invent my own future rather than rely on patronage. The MW programme instills discipline and singularity of purpose. Rather than creating a club or group think mentality, it demands wine professionals to find their own voice. This is a highly empowering and enlightening experience for ambitious and inquisitive minds.”

The Sydney session will take place at the Prince Wine Store, Zetland, and the Adelaide session will take place at the National Wine Centre of Australia.

Ends (10 Nov 2015)

Please contact:
Ben McKeown
Communications Manager, Institute of Masters of Wine
T: +44 (0)207 383 9131

Record number of new Masters of Wine inducted at Institute celebration

The Institute of Masters of Wine welcomed a record-breaking 24 new Members this evening at its Annual Award Ceremony and Reception, held in the City of London Livery Hall of the Vintners’ Company. The previous record for new MWs was 19, set in 1993.

Sarah Jane Evans MW, Chairman of the Institute of Masters of Wine, said:

“It’s a very special moment to be able to welcome 24 new Masters of Wine to our Institute. Every Master of Wine recognises their dedication to achieve their goal. I am especially delighted to see that our new Masters of Wine have flown in from all over the world. This underlines the international nature of our membership, and our relevance to the global wine trade.”

The new Masters of Wine – 14 women and 10 men – live and work in 10 countries, including Australia, Canada, Finland, Germany, Greece, Japan, New Zealand, the United Kingdom, and the United States. The Institute also welcomed its first Singaporean Member. The Institute’s membership now stands at 340 MWs in 24 countries. The Institute’s student body numbers 324, from 32 countries, following the highest ever number of applications to join the MW Study Programme during the summer.

This year marks the culmination of a process to replace the Dissertation, the previous third part of the MW Examination, with a Research Paper. The Research Paper, which is submitted after candidates have passed the MW Theory and Practical exams, is designed to be broader in scope while maintaining the rigour of the its predecessor. This year’s candidates, who were submitting the Research Paper for the first time, undertook an in-depth study of a wine-related topic from any area of the sciences, arts, humanities, and social sciences.

Penny Richards, Executive Director of the Institute, said:

“Our Annual Reception is a wonderful occasion when our established Members come together to welcome our new Masters of Wine. The 24 people who are joining the Institute are all so special, and have earned every bit of the recognition and admiration that is being offered today.”

The awards, each of which is sponsored by a Supporter of the Institute, are given for exceptional performance in a particular area of the MW exam:

The Villa Maria Award is awarded to the new MW who shows outstanding knowledge and understanding of viticulture in their exams. Philip Tuck MW of Hatch Mansfield, representing Villa Maria, presented the award to Marcus Ansems MW.

The Errázuriz Award is for performance in the Business of Wine examination. Philip Tuck MW presented the award on behalf of Eduardo Chadwick of Viña Errázuriz to Marcus Ansems MW.

The Taransaud Tonnellerie Award is for excellence in the Production and Handling of Wine paper. Henri de Pracomtal, Chairman & Chief Executive Officer of Chêne Et Cie, parent company of Taransaud, presented the award to Victoria Burt MW.

The Robert Mondavi Winery Award is presented for outstanding performance across all of the Theory papers. Mark de Vere MW of Constellation Brands presented the award to Eugene Mlynczyk MW.

The Bollinger Medal is awarded as recognition of outstanding tasting ability. Andrew Hawes of Mentzendorff, representing Etienne Bizot of the Mme Bollinger Foundation presented the award to Rebecca Gibb MW.

The Noval Award, sponsored by Quinta do Noval, part of AXA Millésimes, is awarded for the best Research Paper by a new MW. Melissa Draycott of Gonzalez Byass, representatives of Quinta do Noval in the UK , presented the award to Sarah Knowles MW for her Research Paper What is the relative importance when using a member’s (amateur’s) positive review versus an expert’s positive review on sales within The Wine Society?

The Institute of Masters of Wine Outstanding Achievement Award, sponsored by the Austrian Wine Marketing Board, is awarded to a candidate who was outstanding in all parts of the exam. Marie-Sophie Hartl from AWMB presented the award to Rebecca Gibb MW. The full list of new Masters of Wine is as follows:

Marcus Ansems MW (Canada)
Mollie Battenhouse MW (United States)
Konstantin Baum MW (Germany)
Victoria Burt MW (United Kingdom)
Wendy Cameron MW (Australia)
Michelle Cherutti-Kowal MW (Canada)
Miles Corish MW (Australia)
Lynne Coyle MW (Ireland)
Dawn Davies MW (United Kingdom)
Jennifer Docherty MW (Canada)
Romana Echensperger MW (Germany)
Rebecca Gibb MW (New Zealand)
Richard Hemming MW (United Kingdom)
Yiannis Karakasis MW (Greece)
Sarah Knowles MW (UK)
Eugene Mlynczyk MW (Canada)
Kenichi Ohashi MW (Japan)
Andrea Pritzker MW (Australia)
Patrick Schmitt MW (United Kingdom)
Schumann MW (Germany)
Victoria Stephens-Clarkson MW (United Kingdom)
Emma Symington MW (United Kingdom)
Ying Tan MW (Singapore)
Taina Vilkuna MW (Finland)

Ends (03 Nov 2015)

Please contact:
Ben McKeown
Communications Manager, Institute of Masters of Wine
T: +44 (0)207 383 9131