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We encourage applications from all backgrounds and communities, particularly those underrepresented within the wine trade, such as women, disabled and Asian, Black, and ethnic minority candidates.

MARKETING AND COMMUNICATIONS OFFICER

Reports to: Marketing Manager
Closing date for applications: 4 August

The Marketing and Communications Officer plays a key part in communicating the IMW’s marketing message, oversees day-to-day marketing activities from print to and digital, and is responsible for managing the IMW’s social media, press communications and online interactions.

The successful candidate will be one who can show a marketing communications background, with proven organisational skills, and a demonstrable ability to work with diplomacy with a highly motivated volunteer workforce, Members, wine producers, Supporters of the IMW, and with the committed administrative team.

Background information

The Institute of Masters of Wine is a membership organisation whose members are the Masters of Wine. The IMW’s mission is to promote excellence, interaction, and learning across all sectors of the global wine community.

MWs prove their understanding of all aspects of wine by passing the MW exam, recognised globally for its rigour and exacting standards. The MW exam involves a series of theory

papers and blind tasting examinations, plus an individual research paper on a subject that will contribute to the understanding of the world of wine.

The IMW has 416 Members around the world, working as winemakers, viticulturists, importers, buyers, retailers, journalists, educators, sommeliers and senior executives. The Institute runs a study programme for over 350 students and events around the world, and conducts examinations in London, North America and Australia each year. It relies heavily on Members who volunteer to organise and carry out many of its activities.

The Institute Headquarters are in Vauxhall, London. It has a core staff of thirteen, with additional staff located in North America and Australia.

Key responsibilities

  • Marketing and communications – general

    · Assist the Marketing Manager to create marketing campaigns and work with external agencies as required to see them executed.

    · Identify press opportunities, distribute press releases and liaise with members of the press.

    · Assist with the creation and development of innovative ways to communicate the IMW message to Members, students, the wine industry, press and the public.

    · Contribute to the strategic marketing and communications plan.

    · Work with the Events Officer to plan and promote events and evaluate their success.

    · Work with the Events Officer to promote the MW trip reports to key audiences.

    · Evaluate the effectiveness of all marketing activity.

    · Work with the Marketing Manager and Head of Marketing and Engagement to plan and produce monthly and ad-hoc newsletters to various audiences (Members, students, Supporters, public).

    · Utilise the IMW’s CRM system to communicate with audiences.

    · Administer the Member community forum.

    · Write copy for marketing collateral, including brochures, letters, press releases emails and website.

    · Assist with the annual Member survey and other market research as required.

    · Manage Member profile updates ensuring up to date information on internal CRM and external Member webpages.

    · Support the Marketing Manager and Head of Marketing and Engagement in the day-to-day marketing activities.

     

  • Digital – specific tasks

    · Assist with the development of digital marketing campaigns in line with the IMW’s strategy.

    · Maintain the IMW’s website.

    · Track and analyse website traffic and provide regular reports.

    · Attain key performance indicators such as reducing the website bounce rate and increasing dwell time.

    · Continually work on the Search Engine Optimisation of the website.

    · Fix any errors or bugs in online content, including external entries.

    · Maintain the IMW’s YouTube channel.

    · Arrange webinars and webcasts in line with events and study programme calendar.

    · Write copy for email marketing campaigns.

    · Produce and optimise content for the website.

    · Identify new trends in digital marketing, evaluate new technologies and ensure the IMW brand is at the forefront of industry developments, particularly developments in mobile marketing for Member interaction.

  • Social media – specific tasks

    · With the Marketing Manager, develop and execute the IMW’s social media strategy.

    · Engage with audiences and communities across LinkedIn, X, Facebook and Instagram.

    · Keep up to date with advances in social media technology and the latest social media platforms.

    · Maximise followers across the IMW’s social media platforms – LinkedIn, X, Facebook and Instagram.

    · Ensure that approaches to social media are relevant and appropriate for each platform.

    · Monitor social media for comments both positive and negative.

    · Build reporting frameworks to evaluate return on investment on the various platforms.

    · Keep up to date with new relevant social media channels and their impact on the IMW’s marketing.

    · Work with the Head of Marketing and Engagement, Marketing Manager, Events Officer and Education Team to look at ways social media can work within wider campaigns.

    · Analyse social media insights to guide future social media activity.

    · Develop a content calendar across all platforms ensuring a constant supply of relevant content.

    · Search social media for off-diary stories and content.

Person specification

  • Degree in Marketing and/or CIM qualification
  • Previous experience in a similar role
  • Strong project management/organisational skills
  • Ability to analyse data, spot trends and develop actionable insights
  • Understanding of customer/member segmentation
  • Previous experience of social media management.
  • Strong understanding of content management systems, knowledge of WordPress an advantage
  • Previous experience in email marketing and using CRM
  • Experience in communicating with the press
  • Excellent understanding of digital marketing and search engine optimisation
  • Articulate and professional communication skills
  • Passionate and results driven individual
  • Excellent copywriting skills and experience
  • Design skills including graphics, video and web design would be an advantage

    Salary and conditions of service

    • Salary: £28,000 – £32,000 per annum
    • Place of Work: 6 Riverlight Quay, Kirtling Street, London, SW11 8EA – hybrid office/remote working
    • Status: Permanent
    • Must have right to work in the UK.

    What we offer

    • Competitive salary: £28,000 – £32,000 per annum
    • Hybrid/flexible working policy (with a minimum of 3 days p.w. on site)
    • A dynamic, fast-paced, and ambitious workplace environment
    • Generous annual leave: 25 days plus bank holidays
    • Employee Pension scheme (8% employer contribution)
    • Statutory sick pay and occupational sick pay allowance
    • Employee insurance scheme (group income protection)
    • Travel / season ticket loan

    EVENTS OFFICER

    Reports to: Head of Marketing and Engagement
    Closing date for applications: 4 August

    The events officer supports the delivery and promotion of the Institute’s international events and trips programme. They are integral in supporting membership activities and furthering member interests.

    The events include walk around tastings, seminars, fundraising events and master classes with producers. There are also a range of online events, including webinars, for members and the wider wine trade. They will support with the planning of trips to wine producing regions (for both Members and students) and will support the Institute’s outreach activity at international wine trade events. The events officer supports the annual membership survey. The events officer will support the administration and logistical planning of the Institute’s international Symposium, which is held every four years. The next symposium will take place in Australia in 2026.

    The successful candidate will have events management experience, as well as proven organisational skills, an eye for detail, and the ability to develop productive working relationships with a wide range of people. A keen interest in wine would be a bonus!

    A full job description can be found here.

    Key responsibilities

    • Event management:
      Working with the Head of Marketing and events committees, support the development of a programme of events in line with the events policy.
    • Supporting with all aspects of events including publicity, setting budgets, selling tickets and co-ordinating with producers and wine bodies.
    • Setting up and running online events and webinars.
    • Contributing to the marketing of all IMW events globally.
    • Preparing, monitoring and reporting on budgets for individual events, and the events programme as a whole.
    • Ensuring all invoices and reports have been received after the event.
    • Act as secretary to events committee meetings.
    • Lead a programme of international membership get-togethers, taking advantage of MWs attendance at trade fairs and tasting events.
    • Evaluate the success of events using analytic tools and feed this back to the Events manager and events committee for future improvement and planning of annual events calendar.

    Trips

    • Support the Trips Committee
    • Actively engage in planning for trips, both MW and student, including, where required, booking venues, accommodation, and transport and sourcing thank you gifts
    • Preparing pre-trip documentation
    • Liaise with hosts and help to co-ordinate flights and transfers etc
    • Collate and create Trip Reports
    • Prepare thank you letters to hosts

    Membership

    • Planning and implantation of member socials
    • Secretary for the Membership committee (MembCom)
    • Assisting with and reporting for the membership survey

    Symposium 2026:

    • Working with the symposium committee and the executive team to deliver a successful Symposium in November 2026.
    • Working with Members, the events manager and the executive director on all aspects of the planning and implementation of the Symposium.
    • Ensuring that the symposium is delivered on time and to budget.
    • Liaising with organisations who are sponsoring different elements of the symposium.
    • Ensuring that wine is delivered to the symposium on time, including organising shipping and storage of wine. This will require co-ordinating with producers and wine bodies.
    • Working with the marketing officer to plan and implement publicity and outreach of the symposium.
    • Managing ticket bookings.
    • Managing travel for speakers and other VIPs.

     

    Other:

    • Working with other members of the executive team to support on projects where required.
    • Administrative support across the wider team, where required.
    • Financial management (raising purchase orders, chasing invoices etc.).

    Person specification

    Essential:

    • Excellent IT skills (MS Word, Excel, Outlook, PowerPoint)
    • Very strong attention to detail
    • Excellent written and spoken English
    • Excellent communication skills, verbally and in writing
    • Previous experience in events management
    • Able to prioritise and organise own work and work under pressure
    • Strong administrative experience
    • Able to build strong working relationships with a wide range of stakeholders

     

    Desirable:

    • Experience of using a database (e.g., Microsoft Dynamics / salesforce)
    • Experience in project management
    • Experience in a membership or educational body
    • Keen interest in wine

    Salary and conditions of service

    • Salary: £28,000 – £32,000 per annum
    • Place of Work: 6 Riverlight Quay, Kirtling Street, London, SW11 8EA – hybrid office/remote working
    • Status: Permanent
    • Must have right to work in the UK.

    What we offer

    • Competitive salary: £28,000 – £32,000 per annum
    • Hybrid/flexible working policy (with a minimum of 3 days p.w. on site)
    • A dynamic, fast-paced, and ambitious workplace environment
    • Generous annual leave: 25 days plus bank holidays
    • Employee Pension scheme (8% employer contribution)
    • Statutory sick pay and occupational sick pay allowance
    • Employee insurance scheme (group income protection)
    • Travel / season ticket loan