Adam Lapierre MW is a senior wine industry executive and advisor with over 20 years of global experience across fine wine sourcing, retail, and digital commerce. He became a Master of Wine in 2013 and holds an MBA from the University of Washington Foster School of Business.

Adam has led commercial and operational teams at Vinfolio, Lidl US, and Vint Marketplace, and also runs an independent consultancy supporting clients in international brand development, global procurement, and digital transformation. His work spans strategic sourcing, direct-to-consumer growth, and the integration of technology to build more agile and scalable wine businesses.

An active contributor to the Master of Wine community, Adam co-organized the Institute’s annual North American seminars for several years and served on the IMW Education Committee. He lives near Washington DC with his wife and two daughters, and is passionate about strengthening the connection between producers and consumers in a rapidly evolving global market.

Primary area(s) of work: Trade, Strategy

Industry sector(s): Sales, Distribution, Agency/Importer, Off trade, On trade, Buying, Educator, Consultant, Wine judge, Import/Export, Wine business strategy, Wine buying, Investments

Wine region expertise: USA, Bordeaux, Burgundy, Champagne, Italy, California

Market expertise: North America, France

Specialisms: Investment strategies, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, Direct to consumer, Supermarket and multiple retail, Independent retail, Wine labels, Branding, Supply chain efficiency, Crowdfunding, Wine judging