Adam first became interested in wine whilst reading History at Oxford University and participating in the university’s varsity blind tasting competition. Adam now has 15 years’ experience in the wine industry gained in a variety of buying and marketing roles. He currently leads the Wine & Spirits buying team at Harrods to develop and deliver a multi channel Wine & Spirits strategy; collaborating with the most renowned Wine & Spirits brands, building the portfolio and supporting operational capability. Previously, he was Purchasing & Channel Strategy Director at Jascots, an award-winning importer and wholesaler specialised in supplying the quality independent on-trade in and around London. Before that, he was at Sainsbury's supermarkets in the trading team and started his career with a spell managing stores for Majestic Wine. Adam received the IMW Chair’s Award for the top performance in the business of wine paper and the Noval Award, for the best research paper by a new MW. He has also worked as an independent consultant, wine educator and wine judge. Outside of work, Adam enjoys rowing on the Thames and spending time with his young family.

Current employer: Harrods

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Project management, Marketing, Sales, Distribution, Agency/Importer, Off trade, On trade, Buying, Educator, Consultant, Wine judge, Import/Export, Wine business strategy, Wine buying

Market expertise: United Kingdom

Specialisms: Marketing wine, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Supermarket and multiple retail, Food and wine pairing, Restaurant wines, Wine labels, Wine laws and regulations, Branding, Supply chain efficiency, Wine judging