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Adam Porter MW

Adam Porter MW

Became an MW 2020

Based in United Kingdom

Nationality British

Languages English


Adam first became interested in wine whilst reading History at Oxford University and participating in the university’s varsity blind tasting competition. Adam now has 15 years’ experience in the wine industry gained in a variety of buying and marketing roles. He currently leads the Wine & Spirits buying team at Harrods to develop and deliver a multi channel Wine & Spirits strategy; collaborating with the most renowned Wine & Spirits brands, building the portfolio and supporting operational capability. Previously, he was Purchasing & Channel Strategy Director at Jascots, an award-winning importer and wholesaler specialised in supplying the quality independent on-trade in and around London. Before that, he was at Sainsbury's supermarkets in the trading team and started his career with a spell managing stores for Majestic Wine. Adam received the IMW Chair’s Award for the top performance in the business of wine paper and the Noval Award, for the best research paper by a new MW. He has also worked as an independent consultant, wine educator and wine judge. Outside of work, Adam enjoys practising yoga and rowing on the Thames.

Current employer: Self-employed

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Agency/Importer, Buying, Consultant, Distribution, Educator, Import/Export, Marketing, Off trade, On trade, Project management, Wine business strategy, Wine buying, Wine judge

Market expertise: United Kingdom

Specialisms: Branding, Distribution, Financial and commercial structures, Food and wine pairing, HORECA, Identifying and meeting consumer demand, Importation, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supply chain efficiency, Supermarket and multiple retail, Wine labels, Wine laws and regulations, Wine judging