Andrea Lonardi MW
Became an MW 2023
Based in Italy
Andrea is a wine manager distinguished by his dynamic and unique product-oriented approach, with widespread experience in different regions and markets. This originates from global education and training, ranging from Italy, to France, to the US, with varied multidisciplinary positions within the wine industry. Andrea started his career in marketing and sales for the largest Italian wine group (GIV), expanding indigenous southern Italian grape varieties to the US market. Andrea was promoted to viticulture director, responsible for over 1000 hectares and 13 estates, from the Alps to Sicily. Through his leadership, Andrea displayed impressive innovation, pioneering many projects: developing stress indices for indigenous Italian grapes, engineering the first harvest-machine with satellite control, and modelling management indices. Since 2012, Andrea has been COO within Angelini Wines and Estates (AW&E). In this role, Andrea oversees the business, impacting on marketing and sales, whilst leading incentives to innovate production and distribution: orchestrating a relaunch for the historic brand Bertani, reinstating a strong stylistic identity to Amarone and Valpolicella; zoning Montalcino through distinctive vineyard selection; and connecting with key international fine wine distributors. Andrea will continue to cultivate his innovative reputation through stylistic improvements for key Italian appellations and fine wine distribution.
Current employer: Angelini Wines & Estates
Primary areas of work: Wine production, marketing, and sales
Roles: Vice President of Valpolicella Consortium, board member of Unione Italiana Vini
Wine region expertise: Castelli di Jesi, Chianti Classico, Brunello di Montalcino, Umbria, Friuli, Salento, Sicily, Soave, Valpolicella, Valtellina, Vino Nobilea and Vulture.
Grape variety expertise: Aglianico, Barbera, Carmenere, Catarratto, Chardonnay, Corvina-Corvinone, Friulano Garganega, Gewurztraminer, Grillo, Merlot, Nebbiolo, Negroamaro, Nero d’Avola, Ribolla Gialla, Sangiovese, Sauvignon Blanc, Syrah, Pinot Grigio, Pinot Noir, Primitivo, Verdeca, Verdicchio.
Market expertise: Europe, North America, United Kingdom, Asia
Specialisms: Geology and pedology, irrigation, pruning and viticulture management. Fermentation, maceration, maturation and blending. Traditional methods. Team building. Budgeting and controlling (KPIs and target goals). Portfolio & business plan development.