Andreas is a German-Spanish wine producer and entrepreneur. He is co-founder and managing director of Peninsula Vinicultores, a Madrid-based company that manages vineyards and wineries across Spain, based on the values of authenticity and sustainability. The estates managed include Badiola, in Rioja Alavesa and Fontana Bodegas & Viñedos in Castile. Andreas’ career in the wine industry spans over 20 years. Besides the general management of small luxury estates as well as big, volume-oriented wine companies, he has been responsible for production, quality management, sales and marketing, giving him a deep understanding of all aspects of the international wine business. In 2003, Andreas founded Vinista, a consultancy specialised in business development and turnaround management for the wine industry. Previous roles include managing director of Pagos Marqués de Griñón and the Swiss Schenk Group. Born to German parents, Andreas has lived in Spain since his youth. He is fluent in English, Spanish, German, French and Portuguese.

Primary area(s) of work: Wine production, Strategy

Industry sector(s): Winemaking, Marketing, Distribution, Business owner, Consultant

Wine region expertise: Rioja, Spain

Market expertise: Australia, New Zealand, Europe, North America, United Kingdom, China, Germany, Scandinavia, Canada, South America, Netherlands, France, Italy, Spain, Eastern Europe, Russia

Specialisms: Acquisition of vineyards, Organic viticulture, Commercial advice on vinyard establishment, Economics of wine production, Packing and labelling, Quality assurance and control, Bottling, Marketing wine, Investment strategies, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Distribution, Wine labels, Branding