Originally from Northern Ireland but now a Londoner, Anne has worked in the wine industry since 2003. She provides a range of services to her clients:

➢ Restaurant Wine List Upgrades

Creating engaging, on-trend and profitable wine lists aligned to your clientele, food menus, positioning and business goals. Completing a solid review of your current products, list design, staff wine knowledge, suppliers and profit margins, and recommending/implementing upgrades and improvements where necessary to get you to the next level.

➢ Wine Brand Ambassadorial Representation

Representing your wine brand at consumer and industry events in order to help you achieve your goals. Delivering engaging and authoritative presentations to your target audience, drawing on my in-depth product knowledge and educational/commercial experience to get your message across fully.

➢ Corporate & Private Wine Tasting Events

Hosting entertaining wine tasting events at your home or offices, for any size of group of clients, guests and employees. With my dynamic presentation style, longstanding experience of events logistics and in-depth wine expertise, you will all have a great and memorable experience.

➢ Private Wine Tuition

Providing wine tuition tailored to your specific needs to suit all levels from beginner to experienced professional tasters. Top-end individual or small-group wine tutoring in your home, with skills and experience which are perfectly suited to your needs.

🍷 If you are preparing for WSET® examinations and would like some extra assistance in honing your skills for the exam, Anne is a WSET® Certified Educator with a great deal of experience in coaching students successfully though these qualifications. Diploma D3 students, join the waiting list for the next edition of her popular online coaching programme, Diplomatherapy, at www.annemchale.com/diplomacoaching

Primary area(s) of work: Trade, Communication

Industry sector(s): Events, On trade, Buying, Educator, Consultant, Wine tourism

Wine styles: Sparkling wine, Champagne, Prosecco, English sparkling wines, Sweet wines, Fortified wines, Port, Sherry, Madeira, Still wines

Wine region expertise: France, Alsace, Bordeaux, Burgundy, Rhone, Languedoc, Roussillon, Loire, Champagne, South-West France

Market expertise: United Kingdom, France, Italy

Specialisms: Supplier/customer relationships, Food and wine pairing, Restaurant wines, Wine and health, Wine tourism, History of wine