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Beans Boughton MW

Beans Boughton MW

Became an MW 2020

Based in United Arab Emirates

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Beans Boughton is a wine buyer based in the UAE working for MMI as Fine Wine Category Manager. Beans is a confident communicator, eager to engage with fellow consumers at all stages of their wine journeys. Beans’ passion for wine began rummaging around Gloucestershire wine cellars at a young age. After studying Ancient History at UCL his professional engagement with wine started at Oddbins. Following a foray into the world of banking, Beans joined the team at Planet of the Grapes, completing the WSET Diploma in 2009 and moving from van driver to running a fine wine shop, bar and restaurant in the City. He gained experience buying wine in the cash & carry, and wholesale distribution sectors before moving to the U.A.E. to join MMI.

Current employer: MMI

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Project management, Marketing, Sales, Distribution, Agency/Importer, Off trade, On trade, Buying, Consultant, Wine judge, International trade, Import/Export, Market access

Market expertise: United Kingdom, UAE, Indian Ocean

Specialisms: Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Independent retail, Restaurant wines, Training, Wine judging