Edouard was born in Reims and grew up in a small village near Vertus, in the Côte des Blancs, where from an early age he discovered the beauty of Champagne.

After his graduation with a Master of Science in Management from IÉSEG School of Management, Edouard entered the wine industry in 2002 when he joined Gallo in France. He started as a Sales Representative where he relished the challenge of selling Californian wines to the French. 22 years later, and after several different promotions within Gallo, he now heads up Luxury organisation for International.

Edouard completed his WSET Diploma in 2010, became a WSET Certified Educator in 2014, and a Master of Wine in February 2019. In his research paper, Edouard analysed the development of English Sparkling Wines in the UK off-trade market and the risks and opportunities it represents for Champagne producers in the future.

Edouard is married with five children. When he is not travelling in the vineyards or ridding his horses in the countryside, he shares his time between his family, his love for historical and political literature, his interest for gastronomy and French culture.

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Project management, Events, Marketing, PR, Sales, Distribution, Agency/Importer, Off trade, On trade, Educator, Consultant, Wine judge, International trade, Import/Export, Wine business strategy

Wine styles: Sparkling wine, Champagne, Cremant, Prosecco, English sparkling wines, Still white, Still red, Still rosé, Still wines

Wine region expertise: USA, France, Bordeaux, Languedoc, Loire, Champagne, Jura/Savoie, UK, California, Provence, England

Market expertise: Europe, Asia, United Kingdom, Germany, Scandinavia, Canada, Netherlands, France, Eastern Europe, Switzerland, England, UAE

Specialisms: Marketing wine, Investment strategies, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Direct to consumer, Supermarket and multiple retail, Independent retail, Events, Restaurant wines, Branding, Supply chain efficiency, Training, Ecommerce, Education, New business development, Events, PR, Wine marketing research, Wine judging