Forging links with Asian markets


Jeannie Cho Lee MW, one of only four Masters of Wine based in Asia, introduced this session exploring Asian markets. Jeannie and her expert panellists, journalist Ch'ng Poh Tiong of The Wine Review and Chinese Bordeaux Guide and financier Moses Tsang addressed key issues relating to the business of wine in Asia. Jeannie began by looking at the opportunities and challenges by individual key markets before Ch’ng set out to define the Chinese market, both in mainland China and amongst the expat Chinese communities across south-east Asia. Moses then went on to look at the key legal, financial and cultural issues which have a bearing on the wine business in the region, including the intricacies of negotiating with government authorities and indigenous businesses, environmental challenges and the common mistakes made by foreign players trying to enter the market as importers, distributors and retailers. Delegates were left with a clear grasp of both the opportunities and challenges associated with doing business in Asia.

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   Moderator  Jeannie Cho Lee
Jeannie Cho Lee MW is one of Asia's leading authorities on wine, runs her own wine consulting and education company in Hong Kong and travels extensively as a wine judge, speaker and journalist.  Her first book, Asian Palate, won the Best in the World Gourmand Award for Matching Food and Wine in 2010.
   Panel  Ch'ng Poh Tiong Ch'ng Poh Tiong has been writing about wine for 20 years.  He publishes The Wine Review and the world's first guide to Bordeaux in Chinese.  He contributes to many international wine titles and is also a wine judge.  He is founder of the International Congress of Chinese Cuisine and Wine. He just published his new book 108 great Chinese dish pairings (also available as an ebook for free by clicking here). 
   Moses_Tsang Moses Tsang is executive chairman of Ajia Partners, chairman and CEO of EC Investment Services Ltd and a non-executive director of Fubon Bank.  Moses is also co-chair for the Asia Pacific Council of the Nature Conservancy and a councillor of the Copenhagen Climate Council.





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  • LinkedIn: LinkedIn Masters of Wine Symposium Group
  • Photos: Flickr Flickr album
  • Books (recommended by Ch'ng Poh Tiong):
           -  Message from an Unknown Chinese Mother: Stories of Loss and Love, by Xin Ran, Publisher: Chatto & Windus
           -  Oracle Bones: a Journey though Time in China (P.S.), by Peter Hessler, Publisher: HarperCollins