Wine on the Web


The wine industry has been very slow in its adoption of the internet, and on certain levels it has simply missed this revolution. However, in the last few years, Web 2.0 has profoundly changed internet usage, and may represent a unique opportunity for our industry finally to catch up. The panel, moderated by Christophe Macra MW, reviewed the latest trends on the internet and assessed their relevance and potential for the wine industry. The lively and informed discussion covered blogs, consumer reviews, social networks, video, mobile applications, augmented reality and an analysis of new buying patterns. An exciting range of speakers shared their expertise. Jancis Robinson MW successfully moved from traditional media to the web with After having created Virgin wines, a pure internet player, Rowan Gormley launched Naked Wines, one of the most innovative online wine businesses. Eric LeVine, the man behind the leading site for consumer reviews, CellarTracker and its new version GrapeStories, shared his experience of consumer audiences, while Michael Linton, former Chief Marketing Officer of eBay and BestBuy, revealed the internet strategies of more innovative industries. 

LinkedIn Join the LinkedIn group to continue forging links! 


Share |





  Moderator        Christophe Macra
Christophe Macra MW is a native of Reims and an expert in web-based collaborative communications.  With a background in business consultancy, he became a Master of Wine in 2008 and now runs Esensio, a consulting firm with a wine trade focus, and Tasteo, which specialises in wine education.
  Panel       Rowan Gormley
Rowan Gormley is the founder of Naked Wines, a group of 20,000 wine lovers which has created a £5m fund to sponsor independent winemakers.  He previously founded Virgin Wines and Virgin Money.
    Eric LeVine
Eric LeVine spent nearly 13 years with Microsoft before founding in 2003.  It is now the leading online cellar management application with more than 100,000 collectors tracking nearly 20m bottles of wine.  With 1.5m reviews online, it is one of the largest wine databases in the world.
    Mike Linton
Mike Linton is an award-winning marketing professional with almost 30 years of experience.  He was Chief Marketing officer at Best Buy and at eBay.  Today he consults, writes for, is a Director of Peet's Coffee & Tea, and serves on the advisory board of venture capital companies.
    Jancis Robinson
Jancis Robinson MW became the first non-trade Master of Wine in 1984 and commands an unparalleled international reputation as a wine writer, TV presenter and judge.  She is editor of The Oxford Companion to Wine, co-author of the World Atlas of Wine and writes daily for


Video and Presentation






All resources are freely availabable. Should you include them on your website or in your documents, please indicate the source ('The Institute of Masters of Wine' & relevant speaker) and include a link to

Wine Libray TV - Gary Vaynerchuck (USA)

Bu sur le Web - Aurélia Filion (Canada)

Berry's Wine Blog - BBR (UK)

ASC Wines (China) (UK)

GrapeStories - Eric LeVine (USA)

Naked Wines - Rowan Gormley (UK)

Yquem official page on Facebook (France)

La Gramière official page on Facebook (France)

Millesima mCommerce application (France)

Wine Finder iphone application - Cortexica (UK)

and... Sadat-X True wine connoisseur (USA)