A full printed version of the Programme, plus a booklet listing the 200 wines to be offered during the tastings, was included in the delegate packs available at Registration.

You can download a PDF version of the full programme here:

Symposium Programme_WEB2.pdf

Day 1 - Thursday 15 May 2014

1100 - 1430 Registration
Delegates register at the Palazzo dei Congressi, five minutes’ walk from the centre of Florence.  The Palazzo is the venue for all daytime sessions, including sponsored lunches with a selection of wines.

Trento DOC will be providing a sparkling welcome drink as delegates arrive.
1445 - 1500 Symposium Introduction by Jean-Michel Valette MW, Chairman of the Institute of Masters of Wine
1500 - 1615 Wine Communication: reaching tomorrow’s audiences
Daniel Alegre (President, Worldwide Partnerships & Business Solutions, Google)
Jancis Robinson MW (wine journalist and author)
Alessandro Torcoli (Editor, Civiltá del Bere)
Moderated by Sarah Jane Evans MW
Print or electronic media?  Fact or Opinion?  Blogs or Twitter?  How has the way we communicate about wine changed?  How can we be believable, informative and helpful in our communication in the future? What will the wine media landscape look like tomorrow?
1630 - 1815 Masters of Winemaking: an extraordinary showcase of MW achievements around the world
Alastair Maling MW
Bob Betz MW
David LeMire MW
Drew Noon MW
Ed Adams MW
Fiona Morrison MW
Giles Cooke MW
James Cluer MW
Jürgen von der Mark MW
Justin Howard-Sneyd MW
Kate McIntyre MW
Kym Milne MW
Michael Hill Smith AM MW
Nick Bulleid MW
Norrel Robertson MW
Olivier Humbrecht MW
Richard Kershaw MW
Robin Tedder MW
Roman Horvath MW
Steve Smith MW
A world première.  Never before have Masters of Wine from around the globe been assembled to pour their wines and talk about the philosophy and principles behind them.  A great networking opportunity to meet Masters of Wine from around the world and taste a rich variety of wines.
1930 Dinner at the Palazzo Corsini
A chance to meet speakers and fellow delegates over dinner in a former Papal palace overlooking the River Arno. Wines will be sponsored by the Consorzio Vino Chianti Classico.

Day 2 - Friday 16 May 2014

0900 - 1030 A New World of Wine: how the viticultural map is changing
Christophe Salin (Managing Director, Domaines de Barons de Rothschild)
Dr José Vouillamoz (geneticist and author)
Prof Gregory Jones (viticulture research climatologist, Southern Oregon University)
Frank Cornelissen (owner and winemaker, Etna, Sicily)

Moderated by John Hoskins MW
The geography of wine is changing all the time.  What are the challenges involved with planting vineyards in new countries?  How is the Old World coping with climate change?  Which grape varieties are going to survive and which should we looking at in the future?  Is Global Warming a reality? Our panel will share their knowledge of how climate change, emerging viticultural regions and new research are changing the wine map.
1100 - 1230 The Italian Achievement: the renewal of a classical wine culture
Marchese Piero Antinori (owner, Marchesi Antinori; President, Istituto Grandi Marchi)
Gaia Gaja (Gaja)
Maurizio Zanella (Chairman, Ca' del Bosco; Chairman, Consorzio Franciacorta)
Alberto Tasca d'Almerita (CEO, Tasca d'Almerita)
Moderated by David Gleave MW
How has Italy evolved to become one of the most exciting wine producers today?  Leading producers talk about the renaissance of classic appellations, the emergence of new regions and how Italian grape varieties are being taken up around the world.
1230 Lunch at the Palazzo dei Congressi, sponsored by the Austrian Wine Marketing Board
1415 - 1545 To Boldly Go: at the frontiers of wine research
Dr Hans-Reiner Schultz (President, Geisenheim University)
Dr Hildegarde Heymann (Professor Enologist, University of California Davis)
Peter Godden (Group Manager, Industry Applications, Australian Wine Research Institute)
Dr Cesare Intrieri (Emeritus Professor of Viticulture at the University of Bologna)

Moderated by Olivier Humbrecht MW
Where does the science take us? Leading researchers from some of the wine world’s most respected academic institutions share their new research discoveries and priorities in a lively and informative session.
1600 - 1715 Beyond Success: creating a strategy for sustained growth
Oscar Farinetti (winemaker, entrepreneur and founder of Eataly)
Dr Rowald Hepp (Managing Director, Schloss Vollrads)
Rajeev Samant (Founder and CEO, Sula Vineyards, India)
Christian Seely (Managing Director, AXA Millésimes)
Moderated by Bob Betz MW
Today you don’t just have to make good wine; you have to market it too.  Four seasoned wine produces talk about the challenges and opportunities faced when marketing their wines globally and their strategy for the future.
1900 Dinner at Tuscan wineries
Delegates will be taken by bus to a local winery in the countryside outside Florence for a tasting and dinner.
A list of wineries to which delegates have been allocated will be on display in Reception at the Palazzo dei Congressi.
Buses leave from the Palazzo dei Congressi from 1720.

Day 3 - Saturday 17 May

0900 - 1100 Discovering the new Italy
A small highly knowledgeable group of Italian wine specialists and Masters of Wine shortlist a very select group of producers from all over Italy who work with either rare or unusual indigenous Italian grape varieties, difficult terrain, abandoned vineyards or challenge traditional winemaking approaches in their region.
Symposium Wine Co-ordinator - Jane Hunt MW
1115 - 1215  Gerard Basset OBE MS MW MBA in conversation with Debra Meiburg MW
It is hard to find a more inspirational Master of Wine than Gerard Basset; all the more so when you learn that wine was a long way away from his childhood origins.  A conversation with lots of humour, modesty, wisdom and enthusiasm.
1230 Lunch at the Palazzo dei Congressi, sponsored by Jackson Family Wines
1400 - 1515 Playing by Different Rules: the battle between buying and selling
Annette Alvarez-Peters (Global Wine Buying Director, Costco)
Willi Klinger (Managing Director, Austrian Wine Marketing Board)
Johan Larsson (Senior Wine Buyer, Systembolaget, Sweden)
Bruce Jack (winemaker, Flagstone Winery; Accolade Wines, The Drift Wines and La Bascula Wines)
Moderated by Pierpaolo Petrassi MW
This session brings together those who sell wine and those who buy wines.  What is each side looking for?  What are the keys to a successful mutually beneficial relationship?  How can the wine consumer be best served?  Key professionals offer insight and advice.
1530 - 1700 Science Versus Belief
Paul Pontallier (Managing Director, Château Margaux)
Henri de Pracomtal (CEO Chêne & Cie. incl Tonnellerie Taransaud)
Francisco Baettig (Head Winemaker, Viña Errazuriz)

Moderated by Jean Michel Valette MW
Trends in wine production often appear to pull in different directions: painstaking biodynamic and organic methods on the one hand with new materials and the latest technology on the other.  Many winemakers, however, marry traditional techniques with the latest science quite comfortably.  To what extent is winemaking moving toward a technological future?
1815 Gala Dinner at the Antinori nel Chianti Classico Winery
Dinner will be preceded by a tasting of Istituto Grandi Marchi wines in the new 26,000 square metre heart of the Antinori empire, which contains a cellar for five million bottles, the new offices, a wine shop, a museum, a conference hall, and a restaurant. Albiera Antinori and Marco Casamonti, the winery’s architect, will then talk about the creative and practical journey that culminated in the opening of this incredible building in October 2012.
Buses leave from the Palazzo dei Congressi at 17.30.

Day 4 – Sunday 18 May 2014

1000 - 1130 Identity, Innovation, Imagination – Inspirational Journeys (Panel Session)
Anne-Claude Leflaive (co-gérant and winemaker, Domaine Leflaive)
Giovanni Geddes da Filicaja (CEO, Tenuta dell'Ornellaia)
Bill Harlan (owner and founder, Harlan Estate)
Stephen Henschke (owner and winemaker, Henschke)
Peter Sisseck (owner and winemaker, Pingus)
Moderated by Fiona Morrison MW
Wine legends provide personal insight into their lives through wine. This is a unique opportunity to meet five top figures in the wine world and learn about their inspirational journeys to success.  Not only that, but this is also your opportunity to taste the legendary wines that they produce.
1130 - 1145 Symposium Closing remarks by Sarah Jane Evans MW, Vice-Chairman of the Institute of Masters of Wine
1145 - 1300 Identity, Innovation, Imagination – Inspirational Journeys (Tasting)
Having met the producers in Session 11, the final session of the Symposium gives delegates the opportunity to taste the incredible wines that they create.