IMW webinar series: Disruption in the supply chain (part 2)

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You can watch recordings of the IMW Webinar Seres here.

Could 2020 represent a once in a lifetime opportunity for wine brands?

The next free IMW webinar will explore how the COVID-19 pandemic could disrupt the wine industry supply chain – how wineries interact with consumers.

Over two separate sessions, the webinar will examine what wine distribution might look like in a post-COVID-19 world, how wineries will need to engage with their customers and the best ways of selling to them.

Both the sessions will be moderated by Cassidy Dart MW with a panel of special guests. Part one, which took place on 11 May was a deep dive into the direct to consumer platform, and part two will focus more broadly on the way wineries interact with consumers.

Webinars are open to anyone who wishes to attend. Registrations are capped and will close when fully booked.

PART 1 (11 MAY)

PART 2 (18 MAY)

Panel:

Prof Steve Charters MW – View Master of Wine profile

Cassidy Dart MW (Moderator) – View Master of Wine profile

Barry Dick MW – View Master of Wine profile

Ernst F. Loosen – Dr. Loosen

Leo Austin – former Chairman of Jinliufu
Leo Austin is the former Chairman of China’s largest mainstream spirits company, Jinliufu, and the most senior operating executive at VATS, China’s largest non-state wine & spirits group. Over a 22-year career in China, he completed twelve major wine and spirits investments. He worked with Carlsberg to acquire breweries across west China and was Principal Project Consultant on the development of Moet Hennessy’s Ao Yun and Chandon China wineries, as well as the Wen Jun distillery. At VATS, he worked to re-structure the group’s wine business, recruiting Alun Griffiths MW to join as International Director from BBR and negotiating a joint venture with Constellation Brands to manage the Robert Mondavi Portfolio. Leo was twice named as one of China’s hundred most innovative marketeers. His Chinese Weibo social media account has over 800,000 followers.

Mike Ratcliffe – Managing Partner, Vilafonté
Mike has been Managing Director of family-owned Warwick Estate since 2000 before selling to Silicon Valley Based Eileses Capital in November 2017. Mike was co-founder & has been Managing Partner of the joint US/South African luxury wine venture Vilafonté since 2002. He was voted Chairman of Stellenbosch Wine Route in 2018 and holds this position at present. In 2019, Mike co-founded Visit Stellenbosch, the official tourism body of Stellenbosch and remains founding Chairperson. He has been nominated twice for the USA Wine Star Award for Global Innovator of the Year in 2015 and 2017. Mike is founding Trustee of the Cape Wine Auction, Africa’s premiere fund-raiser contributing significantly to supporting education in the Winelands.  In 1997 he founded Rootstock – an organisation dedicated to the upliftment and education of the youth of the wine industry with a practical focus on marketing and management. Mike is an international wine judge, industry commentator, social media @mikeratcliffe maven and marketing speaker.

About the IMW webinar series:
Webinars are open to anyone who wishes to attend. Registrations are capped and will close when fully booked. All guests are welcome to submit questions in advance or during the webinar. The IMW uses the Zoom webinar platform, instructions on how to join will be emailed to you. Please check your junk or spam folder if you do not receive an email confirmation when registering.

If you have any questions, please contact Belinda Eaton at beaton@mastersofwine.org.