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Sustainable wine production – what is it, and how do we achieve it?



This event has expired.

You can watch recordings of the IMW Webinar Seres here.

Sustainability, defined as “meeting the needs of the present without compromising future generations’ ability to meet their own needs” is the convergence of environmentally friendly, socially equitable and economically viable. Or more simply put, people, planet and profits. Following on from the previous sustainability webinar on carbon footprint (17 March), on 14 April we will focus on all aspects of sustainability in wine production.

The global wine trade is valued at $350 billion and directly employs millions of people, including many in rural areas and indirectly in related industries and wine tourism. In regions such as the Western Cape in South Africa, wine represents a significant share of the local economy, and in some countries, wine has a substantial impact on national economies. The global wine trade produces 260mHL annually from 7.4 million ha of vineyards worldwide. Whilst this represents a small (0.05%) proportion of the Earth’s land surface used for crop production, the same tensions exist between biodiversity and agriculture, impact on water resources, use of agrochemicals and greenhouse gas emissions.

Our panel of expert speakers from Australia, California and South Africa – regions that have seen the impact of climate change – will share their experience on how to best use and protect natural land and water resources, encourage biodiversity and reduce greenhouse gas emissions and waste. All this at the same time as running profitable businesses, providing employment and offering equal and fair opportunities within their communities.

This event will be moderated by Jane Masters MW with an opportunity for attendees to ask questions. This is the third webinar in a collection of sustainability-themed events. Visit the IMW webinar series page to view previous events or save the date for future sessions.

Jess Baum – Director of Regenerative Development & Sustainability, Fetzer Vineyards (California, USA)
Corlea Fourie – Vineyard & Wine Manager, Bosman Family Vineyards (Western Cape, South Africa)
Julien Gervreau – Vice President Sustainability, Jackson Family Wines (California, USA)
Dr Irina Santiago-Brown – Owner, Inkwell Wines (McLaren Vale, South Australia) and author of Sustainable Australia Winegrowing (SAW)

About the IMW webinar series
Webinars are open to anyone who wishes to attend. All guests are welcome to submit questions in advance or during the webinar. The IMW uses the Zoom webinar platform, instructions on how to join will be emailed to you. Please check your junk or spam folder if you do not receive an email confirmation when registering. Unless specified otherwise, webinars are recorded and will be made available online here a few days after the event.

Please use the Q&A to raise questions and spark discussion. While we welcome a lively, rich and thorough debate, opinions should be considered and respectful. It is at the IMW/moderator’s discretion to remove offensive comments and potentially block guests from the event.

If you have any questions, please contact Belinda Eaton at