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Wine packaging – what is the most sustainable option?



This event has expired.

You can watch recordings of the IMW Webinar Seres here.

Packaging is an integral part of wine, having both an aesthetic and a functional role in protecting wine quality and representing a significant proportion of the global wine trade’s carbon footprint. The equivalent of 14 billion 75cl bottles of wine are produced each year, many of which are distributed internationally and often bottled in glass.

A cradle-to-grave life cycle assessment evaluates the environmental impacts associated with all stages of a product’s life, from raw material extraction, processing, manufacture, distribution, use and end of life disposal or recycling. Whilst the majority of wines are bottled in glass, there is an increasing number of alternative containers available and in development. How do these compare? What is the most sustainable option for a given wine? How could the trade close the loop and adopt a ‘reduce, re-use, recycle’ approach?

Our panel, with expertise in packaging design, glass manufacturing, filling and retail, will discuss the different options available, the pros and cons of each and the criteria to be taken into account when deciding on which wine packaging to use for which wine.

This event will be moderated by Jane Masters MW with an opportunity for attendees to ask questions. This is the fourth webinar in a collection of sustainability-themed events. Visit the IMW webinar series page to view previous events or save the date for future sessions.

Mark Satchwell – MD, Greencroft Bottling Company Ltd, UK
Ulf Sjödin MW – Head of category management, Systembolaget AB
Vitaliano Torno – President of business operations, O-I Europe and vice president, FEVE
Kevin Vyse – Head of technical rapid action packaging UK

About the IMW webinar series
Webinars are open to anyone who wishes to attend. All guests are welcome to submit questions in advance or during the webinar. The IMW uses the Zoom webinar platform, instructions on how to join will be emailed to you. Please check your junk or spam folder if you do not receive an email confirmation when registering. Unless specified otherwise, webinars are recorded and will be made available online here a few days after the event.

Please use the Q&A to raise questions and spark discussion. While we welcome a lively, rich and thorough debate, opinions should be considered and respectful. It is at the IMW/moderator’s discretion to remove offensive comments and potentially block guests from the event.

If you have any questions, please contact Belinda Eaton at