Rooted for Good initiative by Jackson Family Wines
IMW major supporter Jackson Family Wines recently launched Rooted for Good: Roadmap to 2030, a bold initiative and 10-year plan to help tackle climate change, generate positive social impact and support the vision for a sustainable future. It is the biggest initiative the Jackson family has ever undertaken.
Rooted for Good builds on the Jackson Family Wines’ history of success relying on renewable energy, restoring, and preserving habitats and waterways, as well as giving back to the community. Jackson Family Wines is collaborating with global experts, international leaders, and channelling innovation with wine industry experts in a masterclass series to address global challenges. At its core, Rooted for Good depends on collaboration and leadership.
The series began with a personal look at the 10-year initiative and over the course of five masterclass sessions, explores international efforts in carbon and climate action, water management, regenerative farming and soil health, social responsibility and diversity, and their role in wine quality. The fifth masterclass session will be a tasting of sustainably made wines.