Geoffrey Moss is the Principal of Lithica Wine Marketing. A boutique branding and marketing agency, Lithica serves the global wine industry with a focus on direct-to-consumer sales and marketing. Geoffrey’s Master of Wine Research Paper was “A Case Study: Factors Affecting Wine Club Termination for Nine California Wineries.” After graduating with a degree in Political Science from McGill University, Geoffrey took the only logical next step: he enrolled in a Winemaking and Viticulture program. His experience both in the vineyard and cellar now uniquely informs his approach to sales and marketing, with experience working for some of the leading wineries in Canada. Geoffrey takes a customer-centric approach with the aim of elevating brands by creating long-term brand ambassadors. He is also a wine writer and critic, with contributions to Gismondi on Wine. Geoffrey resides in British Columbia’s Okanagan Valley.

Current employer: Lithica Wine Marketing

Primary area(s) of work: Strategy, Communication

Industry sector(s): Marketing, Journalism, Consultant

Specialisms: Marketing wine, Routes to market, Direct to consumer, Branding, Wine judging