
Giles Cooke MW
Became an MW 2001
Based in United Kingdom
Nationality British
Languages English
After completing a history degree I began life in the wine trade with Majestic. After two and a half years I headed North to Scotland to work for Alliance Wine. In the 25 years that I have worked for Alliance, i have covered everything from field sales, through to heading up both the marketing and buying function. I am now running various winemaking projects in Australia and Spain - spending as much as 6 months of the year working in those two countries.
Primary area(s) of work: Wine production, Trade, Strategy, Communication
Industry sector(s): Agency/Importer, Business owner, Buying, Distribution, Marketing, Off trade, On trade, PR, Sales, Wine judge, Winemaking
Wine styles: Still red, Still rosé, Still white, Still wines
Wine region expertise: Australia, Rioja, South Australia, Spain
Market expertise: Asia, Australia, Canada, China, Europe, Netherlands, New Zealand, North America, Oceania, Scandinavia, United Kingdom
Specialisms: Economics of wine production, Fermentation, Maturation and blending, Stabilisation and clarification, Processing of grapes, Blending, Bottling, Bulk shipment, Elevage / maturation, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Brand protection, Branding, Direct to consumer, Distribution, HORECA, Importation, Independent retail, Intellectual property, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine labels, Wine laws and regulations, Wine judging