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Giles Cooke MW

Giles Cooke MW

Became an MW 2001

Based in United Kingdom

Nationality British

Languages English


After completing a history degree I began life in the wine trade with Majestic. After two and a half years I headed North to Scotland to work for Alliance Wine. In the 25 years that I have worked for Alliance, i have covered everything from field sales, through to heading up both the marketing and buying function. I am now running various winemaking projects in Australia and Spain - spending as much as 6 months of the year working in those two countries.

Primary area(s) of work: Wine production, Trade, Strategy, Communication

Industry sector(s): Agency/Importer, Business owner, Buying, Distribution, Marketing, Off trade, On trade, PR, Sales, Wine judge, Winemaking

Wine styles: Still red, Still rosé, Still white, Still wines

Wine region expertise: Australia, Rioja, South Australia, Spain

Market expertise: Asia, Australia, Canada, China, Europe, Netherlands, New Zealand, North America, Oceania, Scandinavia, United Kingdom

Specialisms: Economics of wine production, Fermentation, Maturation and blending, Stabilisation and clarification, Processing of grapes, Blending, Bottling, Bulk shipment, Elevage / maturation, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Brand protection, Branding, Direct to consumer, Distribution, HORECA, Importation, Independent retail, Intellectual property, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine labels, Wine laws and regulations, Wine judging