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Giles Cooke MW

Giles Cooke MW

Became an MW 2001

Based in United Kingdom

Nationality British

Languages English


After completing a history degree I began life in the wine trade with Majestic. After two and a half years I headed North to Scotland to work for Alliance Wine. In the 25 years that I have worked for Alliance, i have covered everything from field sales, through to heading up both the marketing and buying function. I am now running various winemaking projects in Australia and Spain - spending as much as 6 months of the year working in those two countries.

Primary area(s) of work: Wine production, Trade, Strategy, Communication

Industry sector(s): Winemaking, Marketing, PR, Sales, Distribution, Business owner, Agency/Importer, Off trade, On trade, Buying, Wine judge

Wine styles: Still white, Still red, Still rosé, Still wines

Wine region expertise: Australia, South Australia, Rioja, Spain

Market expertise: Australia, New Zealand, Oceania, Europe, Asia, North America, United Kingdom, China, Scandinavia, Canada, Netherlands

Specialisms: Processing of grapes, Fermentation, Maturation and blending, Stabilisation and clarification, Economics of wine production, Elevage / maturation, Blending, Preparation of finished wine for bottling, Packing and labelling, Quality assurance and control, Bulk shipment, Bottling, Marketing wine, Supplier/customer relationships, Routes to market, Importation, Distribution, HORECA, Direct to consumer, Supermarket and multiple retail, Independent retail, Restaurant wines, Wine labels, Wine laws and regulations, Branding, Wine judging