Ivan Barbic MW was born in Zagreb, Croatia and grew up and completed his education in Switzerland. He graduated as a food technology engineer at the ETH Zurich with a diploma thesis at the Research Station for Viticulture, Agroscope in Wädenswil, about wine flavour analysis. He has been working for almost twenty-five years in the wine business. First, in wine research at Agroscope in Wädenswil, then as sales manager for oenology products. After that he has worked as wine buyer for Coop, Head of the purchase department for Bataillard, Head of Product Management wine for Denner and now as strategic buyer for Bataillard. His independent activities include consulting for different wine producers in Switzerland, Spain and Croatia, acting as chairman of the Maître Conseil en Vins de France 2006 – 2008, and writing for magazines including Schweizerische Weinzeitung (www.schweizerische-weinzeitung.ch), Vinum (www.vinum.ch) and the Croatian food and wine magazine ice & pice (www.iceipice.hr). He is also Chairman of the jury for La Sélection in Basle (www.laselection.ch).