Jonas is founder and MD of DNA Wines that import and sell wine on the Swedish market. He lives in Stockholm with his wife. Previous steps in his 30 plus years in the wine industry includes all aspect of the business Horeca, wine writing, education, off trade and on trade. For a longer period, he was Head of quality control at Systembolaget where he developed quality processes for procurement and lead the tasting panel, ensuring selection quality before distribution to over 400 outlets.

He joined Systembolaget in 2007 as category manager for the Fine Wine division after previously being the Head sommelier at the five-star Grand Hôtel in Stockholm.

The food and wine industry were a given for Jonas, after encountering some of the classic left bank Premier Crus at the Grythyttan Restaurant University in the early 90s. In 1992, he received a scholarship for best in class, which included a stage in Bordeaux, where his remontage and grape picking skills – ankle deep in mud – were perfected.

In 2001, the WSET Diploma led to lecturing at various wine and sommelier schools in Sweden, and to co-authoring wine literature and writing for wine magazines. A successful sommelier career has earned him several Swedish and Scandinavian titles, plus high rankings in international championships, which has given Jonas the opportunity to judge at various wine competitions around the world.

Primary area(s) of work: Trade

Industry sector(s): QA/QC, On trade, Buying, Wine judge

Wine styles: Sparkling wine, Champagne, Still white, Still red

Wine region expertise: Australia, Austria, South Africa, Champagne

Market expertise: Australia, Scandinavia

Specialisms: Blending, Quality assurance and control, Bulk shipment, Bottling, Identifying and meeting consumer demand, Importation, HORECA, Independent retail, New business development, Events, Wine judging