Jonas lives in Stockholm with his wife and children. He is currently the MD of Tryffelsvinet, a part of Viva Wine Group, among the largest suppliers to Systembolaget, the Swedish wine, beer and spirits company. Focusing on the premium wine segment, Jonas is working, together with his team, to grow the portfolio and increasing market share. Prior to this role, he worked as Head of quality control at Systembolaget where he developed quality processes for procurement and led the the tasting panel, ensuring selection quality before distribution to over 400 outlets. He joined Systembolaget in 2007 as category manager for the Fine Wine division after previously being the Head sommelier at the five-star Grand Hôtel in Stockholm. The food and wine industry was a given for Jonas, after encountering some of the classic left bank Premier Crus at the Grythyttan university restaurant in the early 90s. In 1992, he received a scholarship for best in class, which included a stage in Bordeaux, where his remontage and grape picking skills – ankle deep in mud – were perfected. In 2001, the WSET Diploma led to lecturing at various wine and sommelier schools in Sweden, and to co-authoring wine literature and writing for wine magazines. A successful sommelier career has earned him several Swedish and Scandinavian titles, plus high rankings in international championships, which has given Jonas the opportunity to judge at various wine competitions around the world.

Primary area(s) of work: Trade

Industry sector(s): Buying, On trade, QA/QC, Wine judge

Wine styles: Champagne, Sparkling wine, Still red, Still white

Wine region expertise: Australia, Austria, Champagne, South Africa

Market expertise: Australia, Scandinavia

Specialisms: Blending, Bottling, Bulk shipment, Quality assurance and control, HORECA, Identifying and meeting consumer demand, Wine judging