Julie Chéné Nyheim MW
Became an MW 2017
Based in Norway
Julie is originally from France, and lived in Morocco, New York, San Francisco, and Montreal before she happily settled down in Oslo, Norway. She holds a Bachelor degree in Economics and Political Sciences from the University of McGill in Montreal and a Master degree in Business Administration from the BI Norwegian Business School in Oslo.
She worked as a project manager and business consultant for some years before she decided to follow her passion for wine as a career in 2010. Julie has worked for the largest importers in Norway, and has experience with the wine industry across Scandinavia. Her areas of expertise include business development, brand management and new product development.
Over the last few years, she has spent considerable time investigating consumer preferences and trends in order to develop and optimise a product portfolio. In her research paper, she analysed the importance of health on Norwegian women's drinking attitudes and preferences, and what the implications are for importers and producers.
She recently joined the Anora Group where she is the Managing Director of Anora Own Brands in Norway as well as the Head of Innovation Wine for Anora Own Brands.
When not traveling, or tasting wine, she can be found in her cabin in the Norwegian mountains, hiking and skiing, or simply enjoying cooking and a good glass of wine at home with her husband Thomas and their daughter Frida.
Current employer: Managing Director of Anora Wine Brands & Head of Innovation Anora Wine
Primary area(s) of work: Trade
Industry sector(s): Agency/Importer, Import/Export, Wine business strategy, Wine buying
Market expertise: Scandinavia
Specialisms: Blending, Bulk shipment, Branding, Identifying and meeting consumer demand, Importation, Marketing wine, New business development, Wine judging