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Justin Howard-Sneyd MW

Justin Howard-Sneyd MW

Became an MW 1999

Based in United Kingdom

Nationality British

Languages English, French


Justin started his own consultancy business ( in 2012 and advises a wide range of wine businesses around the world, helping them to maximise their potential. Prior to branching out on his own, Justin spent 3 years with Laithwaite's Wine (aka Direct Wines), the world's largest and most successful Direct-to-consumer wine business, as the Global Wine Director. Before this Justin spent 14 years as a wine buyer in the UK off-trade, including stints at supermarket chains Safeway and Sainsbury's. This culminated in almost 5 years in charge of the wine department at Waitrose, the UK's most successful premium supermarket where he led the team that garnered, and continues to garner, so many awards. In his early life, he worked in wine shops, ran a wine school, worked as a cellar-hand and assistant winemaker in 4 different countries. Since 2007, Justin has produced his own wine ( from 4 hectares of vines in the Roussillon region of the South of France, near the village of Maury.

Current employer: The Hive Wine Consulting Ltd

Primary area(s) of work: Wine production, Trade, Strategy, Communication

Industry sector(s): Events, Viticulture, Winemaking, Marketing, PR, Distribution, Business owner, Off trade, On trade, Buying, Consultant, Wine judge, Wine tourism

Wine styles: Natural, Orange wines, Sparkling wine, English sparkling wines, Sweet wines, VDN, Still white, Still red, Still rosé, Still wines

Wine region expertise: Auckland, Canterbury, Central Otago, Chile, Georgia, Greece, Hawke's Bay, Hungary Tokaj, Marlborough, New Zealand, South Africa, South America, Eastern Europe, France, Rhone, Languedoc, Roussillon, South-West France, UK, Spain, Priorat, California

Market expertise: Asia, North America, United Kingdom, China, Canada

Specialisms: Sustainability, Life cycle of the vine, Acquisition of vineyards, Harvesting of grapes, Commercial advice on vinyard establishment, Processing of grapes, Fermentation, Maturation and blending, Economics of wine production, Elevage / maturation, Blending, Packing and labelling, Bulk shipment, Bottling, Marketing wine, Investment strategies, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Direct to consumer, Supermarket and multiple retail, Independent retail, Events, Podcasts, Restaurant wines, Wine labels, Wine laws and regulations, Wine tourism, Branding, Wine judging