
Justin Knock MW
Became an MW 2010
Based in United Kingdom
Nationality Australian
Languages English
Home city: London
Home country: UK
Work email address: knock@thepurplehand.com
Owner of Purple Hand Wine Company - a free lance consultancy business. Chief Wine Analyst - Oenofuture. Head of Fine Wine at Philglas & Swiggot (London Fine Wine Merchant). London based Australian MW. Formerly employed in numerous wine industry roles - winemaker, education manager and wine buyer for Southcorp/Foster's/Treasury Wine Estates, consultant on bulk shipping and UK market packaging. Contributor to the IMW Education Program. Former Director of California Wine Institute UK and Ireland. Regional Chair for Australia for the Decanter World Wine Awards 2020.
Primary area(s) of work: Strategy
Industry sector(s): Project management, Marketing, Business owner, Buying, Educator, Consultant
Wine styles: Fine and rare wines
Wine region expertise: Australia, Greece, South Africa, South Australia, USA, Victoria, Western Australia, Western Cape, Burgundy, Italy, Piedmont, California
Market expertise: United Kingdom, Scandinavia
Specialisms: Economics of wine production, Blending, Bulk shipment, Marketing wine, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, Direct to consumer, Independent retail, Branding, Wine judging