Justin Knock MW
Became an MW 2010
Based in United Kingdom
Nationality Australian
Languages English
Home city: London
Home country: UK
Founder - Élevage Wines. Importer and wholesaler of premium, artisanal wines from Europe.
Founder - The Purple Hand Wine Company. Consultancy business providing services on all aspects of the wine supply chain - bending, market positioning, marketing, brand-building, and B2B and B2C activities and events.
Regional Chair for Australia for the Decanter World Wine Awards since 2020.
Former co-owner of Philglas & Swiggot (London Fine Wine Merchant). Formerly employed in numerous wine industry roles - winemaker, education manager and wine buyer for Rosemount/Southcorp/Foster's/Treasury Wine Estates, consultant on bulk shipping and UK market packaging. Contributor to the IMW Education Program. Former Director of Wine, specialising in importing and selling ultra fine wine to private collectors.
Former Director of California Wine Institute UK and Ireland.
Justin has made wine in McLaren Vale, the Hunter, Margaret River and the Yarra Valley as well as in France and Spain, and has been UK-based since 2004 becoming a Master of Wine in 2010. His dissertation was on ‘How important is the concept of regionality to the sales and marketing of Australian wine in the UK?’
Current employer: Élevage Wines
Primary area(s) of work: Strategy
Industry sector(s): Project management, Events, Winemaking, Marketing, Distribution, Business owner, Agency/Importer, Off trade, Buying, Educator, Consultant, Wine judge, Market access, Wine business strategy, Wine buying
Wine styles: Fine and rare wines, Champagne, Still white, Still red, Still wines, Dry wines
Wine region expertise: Australia, Germany, Greece, New South Wales, South Africa, South Australia, USA, Victoria, Western Australia, Western Cape, Burgundy, Rhone, Spain, Italy, Piedmont, Tuscany, Sicily, California
Market expertise: United Kingdom, Scandinavia, Italy, England
Specialisms: Fermentation, Maturation and blending, Stabilisation and clarification, Economics of wine production, Elevage / maturation, Blending, Preparation of finished wine for bottling, Quality assurance and control, Bulk shipment, Sensory evaluation , Marketing wine, Investment strategies, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, Direct to consumer, Independent retail, Events, Branding, Tax, Training, Education, Events, PR, Wine judging

