Justin Knock MW
Became an MW 2010
Based in United Kingdom
Home city: London
Home country: UK
Director of Wine - Decant London, a luxury wine merchant and importer of fine wines in the city of London. Regional Chair for Australia for the Decanter World Wine Awards since 2020.
Former co-owner of Philglas & Swiggot (London Fine Wine Merchant). Formerly employed in numerous wine industry roles - winemaker, education manager and wine buyer for Rosemount/Southcorp/Foster's/Treasury Wine Estates, consultant on bulk shipping and UK market packaging. Contributor to the IMW Education Program. Former Director of California Wine Institute UK and Ireland.
Justin has made wine in McLaren Vale, the Hunter, Margaret River and the Yarra Valley as well as in France and Spain, and has been UK-based since 2004 becoming a Master of Wine in 2010. His dissertation was on ‘How important is the concept of regionality to the sales and marketing of Australian wine in the UK?’
Current employer: Decant London
Primary area(s) of work: Strategy
Industry sector(s): Agency/Importer, Business owner, Buying, Consultant, Distribution, Educator, Events, Market access, Marketing, Off trade, Project management, Wine business strategy, Wine buying, Wine judge, Winemaking
Wine styles: Dry wines, Fine and rare wines, Still red, Still white, Still wines
Wine region expertise: Australia, Burgundy, California, Greece, Italy, New South Wales, Piedmont, Rhone, South Africa, South Australia, Tuscany, USA, Victoria, Western Australia, Western Cape
Market expertise: Scandinavia, United Kingdom
Specialisms: Economics of wine production, Fermentation, Maturation and blending, Stabilisation and clarification, Blending, Bulk shipment, Preparation of finished wine for bottling, Quality assurance and control, Sensory evaluation , Branding, Direct to consumer, Distribution, Events, Financial and commercial structures, Identifying and meeting consumer demand, Importation, Independent retail, Investment strategies, Marketing wine, Routes to market, Supplier/customer relationships, Tax, Wine judging