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Justin Knock MW

Justin Knock MW

Became an MW 2010

Based in United Kingdom

Nationality Australian

Languages English


Owner of Purple Hand Wine Company - a free lance consultancy business. Chief Wine Analyst - Oenofuture. Head of Fine Wine at Philglas & Swiggot (London Fine Wine Merchant). London based Australian MW. Formerly employed in numerous wine industry roles - winemaker, education manager and wine buyer for Southcorp/Foster's/Treasury Wine Estates, consultant on bulk shipping and UK market packaging. Contributor to the IMW Education Program. Former Director of California Wine Institute UK and Ireland. Regional Chair for Australia for the Decanter World Wine Awards 2020.

Primary area(s) of work: Strategy

Industry sector(s): Business owner, Buying, Consultant, Educator, Marketing, Project management

Wine styles: Fine and rare wines

Wine region expertise: Australia, Burgundy, California, Greece, Italy, Piedmont, South Africa, South Australia, USA, Victoria, Western Australia, Western Cape

Market expertise: Scandinavia, United Kingdom

Specialisms: Economics of wine production, Blending, Bulk shipment, Branding, Distribution, Direct to consumer, Identifying and meeting consumer demand, Importation, Independent retail, Marketing wine, Routes to market, Wine judging