Karen is General Manager of a Hong Kong–based fine wine importing and distribution company. She oversees fine wine and premium spirits sourcing, portfolio development and route-to-market strategy, supporting trade partners and private clients across Hong Kong and wider Asia. Prior to relocating to Hong Kong, Karen spent more than a decade in the UK as a fine wine consultant, advising collectors on acquisition strategy, cellar management and portfolio development. She began her career in IT strategy and business transformation, holding senior roles within a FTSE 100 multinational. Her work centres on developing structured, sustainable fine wine businesses and facilitating market access between producers and Asian buyers.

Primary area(s) of work: Trade, Strategy

Industry sector(s): Distribution, Off trade, On trade, Buying, Consultant, International trade, Import/Export, Wine business strategy, Wine buying

Wine region expertise: Germany, Bordeaux, Burgundy, Spain, Italy, China

Market expertise: Asia, China

Specialisms: Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Direct to consumer, Independent retail, Restaurant wines, Music and wine pairing/events