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Ken Mackay MW

Ken Mackay MW

Became an MW 2006

Based in United Kingdom

Languages English

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Agency/Importer, Business owner, Buying, Consultant, Educator, Marketing, Off trade, On trade, Project management, Wine business strategy, Wine buying, Wine judge

Wine region expertise: Austria, Bordeaux, Champagne, France, Germany, Jerez, Loire, New Zealand, Rhone, South Africa, UK, USA

Market expertise: Asia, Europe, United Kingdom

Specialisms: Branding, Direct to consumer, Distribution, Education, Financial and commercial structures, Food and wine pairing, History of wine, HORECA, Identifying and meeting consumer demand, Importation, Independent retail, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Training, Wine and health, Wine labels, Wine laws and regulations, Wine tourism, Wine judging