
Ken Mackay MW
Became an MW 2006
Based in United Kingdom
Languages English
2016-Present: Freelance
2008-2016: Waitrose (Wine Buying)
2002-2008: Willoughby's (Wine & Spirits Buying)
2000-2002: Oddbins / First Quench (Wine & Spirits Retail)
1996-1999: Magdalen College, Oxford - Archaeology & Anthropology (M.A.)
MW - Reh Kenderman Scholarship; Sainsbury's Scholarship
Industry sector(s): Agency/Importer, Business owner, Buying, Consultant, Educator, Marketing, Off trade, On trade, Wine judge
Wine region expertise: Austria, Bordeaux, Champagne, France, Germany, Jerez, Loire, New Zealand, Rhone, South Africa, UK
Market expertise: Asia, Europe, United Kingdom
Specialisms: Branding, Distribution, Direct to consumer, Financial and commercial structures, Food and wine pairing, History of wine, HORECA, Identifying and meeting consumer demand, Importation, Independent retail, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine and health, Wine labels, Wine laws and regulations, Wine tourism