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Ken Mackay MW

Ken Mackay MW

Became an MW 2006

Based in Indonesia

Languages English

2016-Present: Freelance

2008-2016: Waitrose (Wine Buying)

2002-2008: Willoughby's (Wine & Spirits Buying)

2000-2002: Oddbins / First Quench (Wine & Spirits Retail)

1996-1999: Magdalen College, Oxford - Archaeology & Anthropology (M.A.)

MW - Reh Kenderman Scholarship; Sainsbury's Scholarship

Industry sector(s): Marketing, Business owner, Agency/Importer, Off trade, On trade, Buying, Educator, Consultant, Wine judge

Wine region expertise: Austria, Germany, New Zealand, South Africa, France, Bordeaux, Rhone, Loire, Champagne, UK, Jerez

Market expertise: Europe, Asia, United Kingdom

Specialisms: Marketing wine, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Direct to consumer, Supermarket and multiple retail, Independent retail, Food and wine pairing, Restaurant wines, Wine and health, Wine labels, Wine laws and regulations, Wine tourism, Branding, History of wine