
Ken Mackay MW
Became an MW 2006
Based in Indonesia
Languages English
2016-Present: Freelance
2008-2016: Waitrose (Wine Buying)
2002-2008: Willoughby's (Wine & Spirits Buying)
2000-2002: Oddbins / First Quench (Wine & Spirits Retail)
1996-1999: Magdalen College, Oxford - Archaeology & Anthropology (M.A.)
MW - Reh Kenderman Scholarship; Sainsbury's Scholarship
Industry sector(s): Marketing, Business owner, Agency/Importer, Off trade, On trade, Buying, Educator, Consultant, Wine judge
Wine region expertise: Austria, Germany, New Zealand, South Africa, France, Bordeaux, Rhone, Loire, Champagne, UK, Jerez
Market expertise: Europe, Asia, United Kingdom
Specialisms: Marketing wine, Financial and commercial structures, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Direct to consumer, Supermarket and multiple retail, Independent retail, Food and wine pairing, Restaurant wines, Wine and health, Wine labels, Wine laws and regulations, Wine tourism, Branding, History of wine