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Ken Mackay MW

Ken Mackay MW

Became an MW 2006

Based in United Kingdom

Languages English

2016-Present: Freelance

2008-2016: Waitrose (Wine Buying)

2002-2008: Willoughby's (Wine & Spirits Buying)

2000-2002: Oddbins / First Quench (Wine & Spirits Retail)

1996-1999: Magdalen College, Oxford - Archaeology & Anthropology (M.A.)

MW - Reh Kenderman Scholarship; Sainsbury's Scholarship

Industry sector(s): Agency/Importer, Business owner, Buying, Consultant, Educator, Marketing, Off trade, On trade, Wine judge

Wine region expertise: Austria, Bordeaux, Champagne, France, Germany, Jerez, Loire, New Zealand, Rhone, South Africa, UK

Market expertise: Asia, Europe, United Kingdom

Specialisms: Branding, Distribution, Direct to consumer, Financial and commercial structures, Food and wine pairing, History of wine, HORECA, Identifying and meeting consumer demand, Importation, Independent retail, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine and health, Wine labels, Wine laws and regulations, Wine tourism