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Laura L Jewell MW

Laura L Jewell MW

Became an MW 1997

Based in United Kingdom

Languages English


Currently Regional GM at Wine Australia for UK and Europe. Prior to this I spent 4.5 years heading up the wine development team at Tesco. I have spent 1 year with SPAR, and 4 years as Agency Director with HWCG. Previously buyer for French and Fine wines at J Sainsbury, after moving in 2000 to buy Australia, NZ, Spain and Portugal for the retailer. Moved from position of wine buyer at the Waverley Group. Prior to that held the position of Marketing Manager Wine for the Waverley Group, the UK's largest wholesaler, based in Scotland. Specialities include UK Bottling, and all aspects of supermarket retailing, and marketing.

Primary area(s) of work: Strategy

Industry sector(s): Project management, Events, Marketing, PR, Buying, Educator, Wine judge, Wine tourism

Wine region expertise: Australia, New South Wales, South Australia, Victoria, Western Australia, Tasmania

Market expertise: Australia, Europe, United Kingdom, Germany, Scandinavia, Netherlands

Specialisms: Blending, Bulk shipment, Bottling, Marketing wine, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, Supermarket and multiple retail, Independent retail, Wine laws and regulations, Wine tourism, Branding, Wine judging