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Lenka Sedlackova MW

Lenka Sedlackova MW

Became an MW 2016

Based in United Kingdom

Nationality Czech

Languages Czech, English

Contact

Lenka Sedlackova MW was born and raised in the Czech Republic but her love of languages took her to Germany and subsequently the UK, where she lives today. Lenka's interest in wine started over a decade ago at a wine tasting organised by London wine merchant Theatre of Wine, which resulted in a job. In her current role as Agency Manager for renowned UK importer Fields, Morris and Verdin (part of Berry Bros & Rudd), Lenka is responsible for brand management and commercial strategy for some of FMV's most prestigious agencies from regions as varied as Burgundy, Champagne, Spain, USA and Greece.

Current employer: Berry Bros & Rudd

Primary area(s) of work: Trade, Strategy

Industry sector(s): Agency/Importer, Distribution, Marketing, Off trade, On trade, Project management, Sales, Wine judge

Wine styles: Cava, Champagne, Sherry, Sparkling wine, Still wines

Wine region expertise: California, Galicia, Greece, Oregon, Penedes, Rioja, Spain, USA

Market expertise: United Kingdom

Specialisms: Branding, Distribution, Importation, Marketing wine, Routes to market, Supplier/customer relationships, Wine judging