Liz Thach MW
Became an MW 2011
Based in United States
Home city: Penngrove
Home country: USA
Dr. Elizabeth "Liz" Thach, MW is a Wine/Lifestyle Writer, Educator and Researcher. Her current position is Distinguished Professor of Wine and a Professor of Management at Sonoma State University in Rohnert Park, California. Her areas of expertise include Wine Business Strategy, Leadership Development and Human Resource Management. She started teaching as a full-time professor at SSU in the Fall of 2000. In addition to teaching, she currently conducts research and does consulting with wineries and other local businesses.
Prior to coming to SSU, she worked more than 10 years as an HR executive and manager in Fortune 100 companies, primarily doing leadership and organization development work. In May of 2011 she was awarded the title of Master of Wine from the Institute of Masters of Wine in London, making her the first female MW on the West Coast and the 7th woman in the US to achieve this honor.
Liz's passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries. She enjoys writing about food, wine and travel. Liz holds a doctorate in Human Resource Development from Texas A&M University, an M.A. in Organizational Communication and Management from Texas Tech University, and a B.A. in English from Notre Dame de Namur University in Belmont, CA. In addition, she is an award winning author who has published over 150 articles and 8 wine books, including Call of the Vine, Best Practices in Global Wine Tourism, Wine: A Global Business and Wine Marketing & Sales.
She is an active member in community organizations, and has held positions with the Board of Directors for Women of the Vine & Spirits, Women for Wine Sense, Petaluma Gap WineGrowers Alliance, PASCO and many others. She is on the Editorial boards for International Journal of Wine Business Research and Wine Economics & Policy. In addition, Liz serves as a professional wine judge at many prestigious wine judging competitions.
In terms of honors, Liz was awarded a Fulbright Specialist Scholarship to teach wine business in Argentina, was a recipient of the Korbel Professorship for research, received the Andre Crispin Commanderie de Bordeaux Scholarship to travel to France, and was the winner of the Reh Kendermann Bursary that involved a trip to German wine regions. She has also received three teaching awards, and several writing honors including Best Wine Marketing Book in the World from Gourmand World. The National Women for Winesense organization recognized her with a Rising Star Award for at least 12 years of excellent service and contribution in the wine industry, and she received Resolution No. 422 from the California Legislature for being the first woman in California to become a Master of Wine.
Liz is married with one daughter. She lives on Sonoma Mountain where she spends her free time hiking, reading, bird-watching, and tending a hobby vineyard from which she makes pinot noir wine. She and her husband also enjoy golfing, travel, and cooking together, as well as having friends over for wine-tastings and barbeques.
Primary area(s) of work: Trade, Strategy, Communication
Industry sector(s): Author, Consultant, Educator, Journalism, Marketing, Wine judge, Wine tourism
Wine region expertise: Argentina, Bordeaux, Burgundy, California, Champagne, Czech Republic, France, Oregon, Provence, South Australia, Texas, USA, Washington
Market expertise: Czech Republic, China, France, North America, South America
Specialisms: Branding, Distribution, Direct to consumer, Food and wine pairing, History of wine, Identifying and meeting consumer demand, Marketing wine, Routes to market, Supplier/customer relationships, Wine labels, Wine tourism, Wine judging