Dr. Liz Thach, MW is a freelance wine writer, wine market expert, researcher, educator and consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries.

She has published over 200 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.

Primary area(s) of work: Trade, Strategy, Communication

Industry sector(s): Author, Consultant, Educator, Journalism, Marketing, Wine judge, Wine tourism

Wine region expertise: Argentina, Bordeaux, Burgundy, California, Champagne, Czech Republic, France, Oregon, Provence, South Australia, Texas, USA, Washington

Market expertise: Czech Republic, China, France, North America, South America

Specialisms: Branding, Distribution, Direct to consumer, Food and wine pairing, History of wine, Identifying and meeting consumer demand, Marketing wine, Routes to market, Supplier/customer relationships, Wine labels, Wine tourism, Wine judging