During her career, Louise has worked in a number of different fields including export, retail, hospitality and education. Louise holds a BSc from the University of Calgary, a WSET Diploma and is a certified sommelier with the ISG. One of the highlights of her journey to becoming a Master of Wine was the honour of receiving the Yalumba Scholarship and having the opportunity to visit Australia’s oldest family-owned winery. Louise founded her Ontario-based wine agency, Wilco Fine Beverage, with the desire to create new tasting experiences for wine lovers through sharing unique, high-quality wines from her portfolio.

Current employer: Wilco Fine Beverage

Industry sector(s): Marketing, Sales, Business owner, Agency/Importer, Off trade, On trade, Buying, Educator, Consultant, International trade, Import/Export, Wine business strategy

Wine styles: Sparkling wine, Sweet wines, Still white, Still red, Still rosé, Still wines, Dry wines

Wine region expertise: Canada, France, Spain, Italy

Market expertise: Canada

Specialisms: Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Importation, HORECA, Direct to consumer, Food and wine pairing, Restaurant wines, Branding, Training, Education, Events