
Marina Gayan MW
Became an MW 2003
Based in Argentina
Nationality Argentine
Languages English, French, Spanish
Home country: Argentina
Marina is Argentina's first and only Master of Wine. She was born in Buenos Aires where she lived until she moved to London in 1999. Over the past 25 years her professional focus has revolved around marketing and business development both in house and as a consultant performing branding and portfolio analysis as well as designing strategy platforms. She has created, adapted, managed and developed brands around the world from mass market to premium/luxury wine names. She lately expanded her remit to advise private clients in wine related matters, realising a long-time ambition to help consumers find wines that suit their palates. She is temporarily based in Buenos Aires, Argentina where she is focusing on education, advising wineries and writing about South American wines.
Primary area(s) of work: Strategy
Industry sector(s): Marketing, Business owner, Educator, Consultant, Wine judge
Wine styles: Still wines
Wine region expertise: Argentina, Australia, Mendoza, South America, Bordeaux
Market expertise: Europe
Specialisms: Wine styling, Marketing wine, Identifying and meeting consumer demand, Food and wine pairing, Restaurant wines, Wine labels, Branding, Wine judging