Mark Pygott MW
Became an MW 2016
Based in United Kingdom
Languages English, French
I am an experienced wine-industry professional who has made, imported, distributed, marketed, sold, taught, written, consulted on, presented, judged and studied wine at the highest level across a variety of markets and countries.
I live in the UK but work in many other markets but with particular regularity in France, Taiwan, China and Australia where I am employed as an effective and revenue raising consultant across a number of businesses. These businesses include restaurants and hotels as well as those involved in more direct sales and in wine production (such as Jollee Wines in Shenzhen and GWS in Bristol).
I am certified to teach a wide variety of wine and business in wine courses, either privately or through a number of leading education providers; in Taiwan with the Taiwan Wine Academy and in Bordeaux with Kedge Business School.
As a writer most of my recent work has been directed towards my 'Sniff' series of books, the first of which 'France in 33 Glasses' was launched in May 2018. This is currently available in traditional Chinese and simplified Chinese with an English language edition to follow shortly. What makes this series of books unique is that they are fully illustrated by my long-time collaborator, graphic designer and artist: Michael O'Neill. We are currently finishing the second in the series which focuses on Italy.
I have been described as a charismatic and confident public speaker and event host, who is able to communicate engagingly on a wide range of wine related content. My desire to make wine accessible is second only to that of wanting to make wine a commercial success, this has led to me delivering large-scale events in Asia for the likes of WOSA, WofA, Austrade, Wines of Chile and the Grandi Marchi of Italy.
Primary area(s) of work: Strategy, Communication
Industry sector(s): Project management, Winemaking, Marketing, Business owner, Author, Educator, Consultant, Wine judge
Wine region expertise: Australia, South Africa, South Australia, Western Cape, France, Languedoc, Galicia, Spain, Italy, Tuscany, Sicily
Market expertise: Australia, Europe, United Kingdom, China, France, Italy, Spain
Specialisms: Economics of wine production, Elevage / maturation, Blending, Packing and labelling, Bulk shipment, Marketing wine, Supplier/customer relationships, Identifying and meeting consumer demand, Routes to market, Importation, Distribution, HORECA, Restaurant wines, Wine tourism, Branding, Wine judging