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Matthew Deller MW

Matthew Deller MW

Became an MW 2016

Based in New Zealand

Languages English


Matt Deller MW is the Chief Executive Officer for Wirra Wirra.

Wirra Wirra is nestled “amongst the gums” in McLaren Vale, South Australia - a picturesque winery with over 100 years of history and reputation for producing world class wines. The ironstone cellars of Wirra Wirra house a history rich in mischief, adventure, and dedication to creating great wines. Today, the business encompasses winemaking at two sites, Wirra Wirra in McLaren Vale and Ashton Hills in the Adelaide Hills, grape growing and viticulture in both regions, tourism, and hospitality at two cellar doors and Harry’s Deli, in McLaren Vale.

Previously, he was Chief Global Sales and Marketing Officer for Villa Maria Estates in New Zealand and a Company Director on the Board of Primary Collaboration New Zealand (Shanghai). Prior to that he was based in the USA as Chief Operating Officer for TOR Wines Napa Valley, Chief Wine Officer for Wine Access, and as Director of Fine Wine Development for Constellation Brands, developing the sales strategy for Robert Mondavi Winery, The Prisoner Wine Company, Mount Veeder Winery and Ruffino Estates.

Wine region expertise: Auckland, California, Canterbury (NZ), Central Otago, Hawke's Bay, Marlborough, New Zealand, USA

Market expertise: Asia, Canada, Europe, New Zealand, North America, Scandinavia, United Kingdom

Specialisms: Economics of wine production, Branding, Direct to consumer, Distribution, Financial and commercial structures, HORECA, Identifying and meeting consumer demand, Importation, Independent retail, Investment strategies, Marketing wine, Restaurant wines, Routes to market, Supplier/customer relationships, Supermarket and multiple retail, Wine labels, Wine judging