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Michael Henley MW

Michael Henley MW

Became an MW 2021

Based in New Zealand

Nationality New Zealander

Languages English

Contact

Working in the local bottle store to help fund his university lifestyle opened a door into the world of wine that Mike happily walked through. He holds a Bachelor of Science (Zoology) as well as diplomas from WSET and in viticulture and oenology. Mike spent the first years of his career travelling and working vintages in South Africa, California, Marlborough, Oregon, Barossa Valley and Spain. Settling down in London and working at Christie's Auction House exposed him to fine and rare wines. After a transfer to California with Christie's, he moved back to New Zealand and took up a role with the then newly opened Craggy Range Winery. During his time with Craggy Range, he was transported back to London to oversee the European markets. Following this, he returned to New Zealand and held Chief Executive roles with Trinity Hill Winery and Aotearoa NZ Fine Wine Estates. Mike is still based in the sunny Hawke’s Bay region of New Zealand where he is struggling to keep control over his 2 teenage daughters, 2 cats and 2 dogs. In his spare time, body willing, he enjoys playing golf, tennis and cricket. He is a Director of New Zealand Winegrowers, Hawkes Bay Winegrowers and Hawkes Bay Tourism.

Primary area(s) of work: Wine production, Trade, Strategy

Industry sector(s): Import/Export, International trade, Marketing, Sales, Winemaking, Wine tourism

Wine styles: Still red, Still rosé, Still white, Still wines

Wine region expertise: Auckland, California, Canterbury (NZ), Central Otago, Hawke's Bay, Marlborough, New Zealand, Oregon

Market expertise: Australia, China, New Zealand, United Kingdom

Specialisms: Branding, Distribution, Direct to consumer, Events, Financial and commercial structures, Identifying and meeting consumer demand, Marketing wine, Routes to market, Supplier/customer relationships, Wine tourism