
Moritz Nikolaus Lueke MW
Became an MW 2021
Based in Germany
Nationality German
Languages English, French, German
Home country: DE
Home email address: montosa01@hotmail.com
Work email address: m.lueke@weinwolf.de
Moritz grew up in Berlin and left the city for his first wine experience and harvest at Georg Breuer winery in 2001. During his oenology studies at Geisenheim University, where he graduated in 2006, he gained experience working for wineries in the Yarra Valley, the Nahe, Rheingau, in Pouilly Fume and on Crete. In the early stages of web 2.0, he worked as an account manager and editor at Wein-Plus.de, followed by six years as category manager for wines and spirits with the international franchise chain VOM FASS. This was followed by five years with Schlumberger and Segnitz, where he worked as a buyer and brand manager specialising in fine wine from Italy, France, Germany, and the new world. Currently, Moritz is managing director at Wein Wolf, Germany`s leading importer, with a focus on German and Austrian wines. Outside of work, he enjoys a wide array of music, food and socialising with friends.
Current employer: Wein Wolf
Primary area(s) of work: Trade
Industry sector(s): Buying, Import/Export, Off trade, On trade
Wine region expertise: Aconcagua Valley, Alsace, Alto Adige, Australia, Austria, Baden, Bordeaux, California, Champagne, Chile, Douro, England, Germany, Italy, Jerez, Lombardy, Maremma, Pfalz, Piedmont, Rheingau, Rheinhessen, Rhone, Ribera del Duero, Rioja, Spain, Tuscany, UK, USA
Market expertise: Germany
Specialisms: Distribution, Financial and commercial structures, HORECA, Identifying and meeting consumer demand, Routes to market, Supplier/customer relationships, Supply chain efficiency, Wine judging