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AXA Millésimes Scholarship 2012/13

AXA Millésimes Scholarship 2012/13
The AXA Millésimes’ Scholarship, now in its fourth year, is open to all students of the Institute at any stage in their studies. The Scholarship offers students unrivalled insight into wine-making at leading properties. This coming academic year the Scholarship will include:
• Late October: Two to three days at AXA Millésimes’ Bordeaux properties with, according to the season, tours of the châteaux estates, work in the vineyards and cellars, tastings and blending with the individual winemakers.
• Two days at either Mas Belles Eaux in the Languedoc or Domaine de l’Arlot in Burgundy.
• An optional visit to either Quinta do Noval in the Douro or Disznók? in Tokaj.
Selection will be by essay, addressing the following topic.
Wine and Social Media: What is the role of social media in the wine world today, and how do you think it is likely to develop?  Will it lead to a democratisation of the judgement of wine quality, or will the role of the qualified wine expert remain important for the foreseeable future?
Applicants should ensure that their essay is written in either French or English and should be approximately 1,000 words in length.  The deadline for essay submissions from students is the 10th September. Candidates for the next trip to Bordeaux will be announced on the 24th September.
Travel to take up this opportunity is to be funded by the student; all other expenses during the visits will be borne by AXA Millésimes
If you are a current student within the Institute’s study programme, you can apply by sending an essay of no more than 1,000 words by e-mail to jpeasnell@mastersofwine.org by 10th September.  Please include your name, company, city and country.
The Institute of Masters of Wine thanks AXA Millésimes, a Principal Supporter of the Institute, for offering this unique learning opportunity to our students.
Announcing the Scholarship subject, Christian Seely, managing Director of AXA Millésimes said:  “As in previous years, the idea behind the scholarship is to give the winners some practical experience of daily life in a vineyard.
‘Social media is becoming an increasingly important communication tool in every aspect of wine making and marketing – which is why we are asking students, who are the wine trade of the future, for their views. However, there are no right or wrong answers: we are looking for original insight, passionate argument and coherence of thought. We hope that the question will stimulate some lively essays .
Ends