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Casella Family Brands joins IMW international supporter community

Casella Family Brands joins IMW international supporter community

It is with pleasure that the Institute of Masters of Wine (IMW) announces that Casella Family Brands has become an international supporter.

Founded in 1969, Casella Family Brands has become Australia’s largest family-owned wine company, today led by Managing Director John Casella. The business saw tremendous success in 2001 after John’s vision to create a wine that was approachable to all consumers and easy to understand, which is where the [yellow tail] brand was born. From here, the brand saw rapid success in the US market, and the wines continue to be enjoyed around the world in over 60 countries.

Wine brands under Casella Family Brands umbrella also include Peter Lehmann, Brand’s Laira, Pepperbox, Casella Family, Morris of Rutherglen, Baileys of Glenrowan and Atmata. Casella Family Brands’s pillars (encompassing entrepreneurship, accountability, empowering people and communities) resonate with the mission of the IMW, and through this supporter agreement the two can work together towards a greater goal of creating greater inclusivity, understanding and collaboration in our industry.

On the announcement Julian Gore-Booth, executive director of the IMW, shared: “The Institute is delighted to welcome Casella Family Brands as a supporter. As we deepen our connections and share knowledge around the globe, we look forward to exploring a range of initiatives with Casella”.

General Manager of Marketing & Export Sales at Casella, Libby Nutt commented: “Casella Family Brands is delighted to join the supporter network of the Institute of Masters of Wine (IMW). With a portfolio of outstanding Australian wines and iconic brands, we’re excited to work alongside IMW in its mission to promote excellence, interaction and learning to ensure our global wine industry continues to flourish. We look forward to collaborating with the IMW to deliver programs that support the Master of Wine community and its students in strengthening their understanding of Australian winemaking excellence and wine brand development.”

ENDS

For more information contact:
Belinda Eaton
Head of Marketing and Engagement
Institute of Masters of Wine
+44 (0)207 383 9136
beaton@mastersofwine.org

Notes to editors:

About the Institute of Masters of Wine (IMW)
The IMW is a membership organisation with an exceptional international reputation. For 70 years, its members – the Masters of Wine (MWs) – have been at the forefront of leadership and expertise in the world of wine. The IMW’s mission is to promote excellence, interaction and learning across all sectors of the global wine community. MWs prove their comprehensive understanding of wine by passing the MW exam, recognised worldwide for its rigour and exacting standards. In addition to passing the exam, members must sign the code of conduct before they are entitled to use the initials MW. This requires them to uphold the highest standards of commercial conduct within the industry. Today, there are 416 Masters of Wine working in 31 countries. The membership encompasses winemakers, sommeliers, buyers, journalists, shippers, consultants, viticulturalists, academics, educators and more. There are 367 students from 40 countries in the 2023-24 MW study programme. The IMW works with 37 supporters and four research and industry associates, who help promote the IMW’s mission. The five principal supporters are Austrian Wine, AXA Millésimes, Champagne Bollinger, Constellation Brands and VSPT Wine Group.