Select Page

Primum Familiae Vini joins IMW Supporter community

Primum Familiae Vini joins IMW Supporter community

The Institute of Masters of Wine announced today that Primum Familiae Vini has joined its community of international Supporters.

Primum Familiae Vini, also known as PFV, is an association of some of the world’s leading wine-producing families from France, Germany, Italy, Portugal and Spain.

Currently, eleven families make up the association: Marchesi Antinori, Château Mouton Rothschild, Joseph Drouhin, Egon Müller Scharzhof, Famille Hugel, Champagne Pol Roger, Famille Perrin, the Symington Family Estates, Tenuta San Guido, Miguel Torres and Vega Sicilia.

Sarah Jane Evans MW, Chairman of the Institute of Masters of Wine, said:

“I am delighted to welcome PFV as Supporters of the IMW.  At the IMW we are committed to excellence, a vision that we share with PFV.  Many of us already have a history of friendship with the family members behind the marques represented within PFV.  So it is a real pleasure to announce now that these producers, who have individually given us support in the past, are demonstrating their collective faith in the Institute today.”

PFV was created in 1992.  Membership is by invitation only, with a maximum of 12 families contributing generations of expertise.  PFV members aim to defend and promote the traditions and values of family owned wine companies, and ensure that their ideals survive and prosper for future generations.

Each year a member of the association is elected President: Frédéric Drouhin in 2011, Julien de Beaumarchais de Rothschild in 2012, Dominic Symington in 2013, and Alessia Antinori in 2014.

Mireia Torres, the current President of the Primum Familiae Vinum, said:

“On behalf of the PFV Association I am delighted to be signing a cooperation agreement with the Institute of Masters of Wine. The name “Primum Familiae Vini” defines us. Primum, a Latin adverb meaning ‘firstly’, expresses what is important to us – namely the fact of being wine families (Familiae Vini), whatever our differences. We believe that it is our duty to perpetuate the knowledge and culture of the fine art of wines to future generations.” All PFV family members feel deep admiration for the great work done in spreading wine culture which has been carried out over all these years by the IMW. Being able to cooperate with the IMW, the best wine community in the world, is a great honour for all of us and we are sure it will benefit the large family of wines worldwide.”


Please contact:
Sarah Kirkpatrick
Marketing and Communications Manager
Institute of Masters of Wine
T: +44 (0)207 383 9131

Notes to Editors:

The Institute of Masters of Wine
There are 342 Masters of Wine today, working in 25 countries. The Membership encompasses winemakers, buyers, journalists, shippers, business owners, consultants, academics, and wine educators. The Institute of Masters of Wine, which is a non-profit organisation, stands for excellence, interaction, and learning. The Institute, which has its headquarters in London, runs courses, events and examinations on four continents. In addition to passing the Institute’s exams, Masters of Wine are required to sign the Code of Conduct and join the Institute before they are entitled to the initials ‘MW’. The Code of Conduct insists that Masters of Wine should act with honesty and integrity, and use every opportunity to share their understanding of wine with others. There are currently 350 students, from 35 countries, in the Master of Wine Study Programme.

The Primum Familiae Vini Charter
As custodians of national heritage, the members uphold regional winemaking traditions and:

  • They share the challenges of running independent family businesses and passing them from one generation to the next.
  • They exchange viticultural/oenological information and promote the traditional methods that underpin the quality of their wines and respect for terroir.
  • They foster environmental and social responsibility in family winemaking businesses.
  • They increase awareness of the benefits of moderation in the consumption of fine wines, essential for their appreciation, and for a healthy lifestyle.