Select Page

Soave essay competition winner announced

Soave essay competition winner announced

The Institute of Masters of Wine (IMW) is delighted to announce Masters of Wine (MW) student Jane Nisbet Huseby has won the Soave essay competition.

This is the first time this prize has been given by the Soave Consortium. Launched earlier this year, the competition saw entries from MW students spanning three continents.

Jane’s winning essay is titled ‘Volcanic Wines, a new notion of terroir: explain how cross-territorial marketing and communication can be used as an opportunity for Soave and Italian volcanic wines’. According to the judges from the Soave Consortium, Jane distinguished herself not only for centring on the phenomenon of volcanic wines, but also for building on what has already been developed by Soave over the last few years. The judges felt she gave fresh ideas on how volcanic wines can be further promoted, positioned and communicated in collaboration with appellations of volcanic origin throughout the world.

Aldo Lorenzoni, Director of the Soave Consortium explains:

“The essays provided us with interesting insights and original interpretations which we will expand upon in the coming months. It is always useful and constructive to understand how others see us, especially when it comes to wine experts working around the world. It puts us in a position to improve our approach and to design promotional proposals that are more in tune with the international markets that we are currently developing.”

Olly Chapman, Programme and Development Manager for the IMW said:

“We were delighted to collaborate with the Soave Consortium on this initiative. Giving MW students the opportunity to work with such organisations only enhances their learning and development whilst on the study programme.”

Jane said:

“I think this is an excellent initiative between the Soave Consortium and the Institute of Masters of Wine. I am extremely excited and honoured to have won the essay competition, and I hope my contribution can make a difference to the future marketing and position of volcanic wines.”

The official presentation of Jane’s winning essay will be held during the Soave Preview later this month, which hosts over 150 international buyers and journalists.


Please contact:
Sarah Kirkpatrick
Marketing and Communications Manager
Institute of Masters of Wine
T: +44 (0)207 383 9131

Notes to Editors:

The Institute of Masters of Wine (IMW)
The Institute of Masters of Wine (IMW) is a membership organisation with an exceptional international reputation. For almost 70 years, its members – the Masters of Wine (MWs) – have been at the forefront of leadership and expertise in the world of wine. The IMW’s mission is to promote excellence, interaction and learning across all sectors of the global wine community. MWs prove their comprehensive understanding of wine by passing the MW examination, recognised worldwide for its rigour and exacting standards. In addition to passing the examination, members must sign the code of conduct before they are entitled to use the initials MW. This requires them to act with honesty and integrity, and use every opportunity to share their knowledge of wine with others. Today, there are 342 Masters of Wine working in 25 countries. The membership encompasses winemakers, sommeliers, buyers, journalists, shippers, consultants, academics, educators and more.

The Consorzio di Tutela del Soave e Recioto di Soave
In 1931, Soave was the first zone in Italy to be recognised by Royal Decree as having the potential to produce fine wines. However, it wasn’t until 1968 that the first Soave DOC was created, and a year later the Consortium was founded to promote and develop the appellation. Since 1968, there have been a number of revisions to the Soave DOC, including the DOCG production zones, with the main objective being to increase the overall quality of the wines. In 1998, Recioto di Soave was granted DOCG status. Around the year 2000 Soave also mapped the Cru areas within the DOCG productions areas. Despite its small surface area, Soave produces among the highest quantities of wine in Italy due to its historical specialised viticulture, which has changed very little over the last century. In fact, in 2016, Soave was recognised by the Italian Ministry of Agriculture as a “historic rural landscape”, the first wine DOC to receive this recognition.

Jane Nisbet Huseby
Jane, who was born in Scotland and now lives in Norway, is an International Wine Strategy Consultant and has worked in the wine business for over ten years. She currently works with importers and wineries to develop products and strategies. She is a sought out speaker at wine events and also develops wine tasting events for generic wine bodies. Jane lived in Chile for seven years and still owns a wine marketing company, Brandabout in Santiago, which organises expert visits to over 60 vineyards in Chile and Argentina.