Pasi holds a BSc in hospitality management and an MBA, for which he received an academic achievement award in recognition of outstanding academic performance. After a career as a sommelier and completing his WSET Diploma in 2003, he worked in sales and product management positions at various wine importers in Finland. Pasi has partner and board member experience and has consulted in an advisory role on strategy, customer relationship management and start-up company development. He has also represented Finland in blind tasting competitions. As well as speaking four languages, lecturing on wine, and conducting educational tastings, Pasi judges at wine competitions and in 2019 started as the commercial director at Viinitie Oy.